At Astet Studio, we are looking for a Communication and Marketing Specialist to define, develop and lead our general communication strategy, strengthen our international positioning and generate new business opportunities.

We are seeking someone with strategic vision, creative sensitivity and a strong results-driven mindset. Someone who understands the value of design, architecture, hospitality and contemporary culture, and can translate our creative vision into relevant initiatives, concrete actions and measurable results.

This role requires autonomy, sound judgement and leadership. We are looking for someone who can not only execute a strategy but also shape it, develop it and drive its evolution, working directly with the founding partners.

Responsibilities

Brand and Communication Strategy

- Define, develop and execute Astet's global communication and brand positioning strategy.
- Translate the studio's creative vision into clear, cohesive and actionable communication plans.
- Ensure consistency in brand identity, tone of voice and messaging across all channels and markets.
- Develop initiatives that strengthen the studio's recognition, reputation and international positioning.
- Identify strategic opportunities to increase visibility and attract new clients.
- Establish clear, efficient and scalable communication processes.
- Lead the communication function with autonomy, initiative and accountability for results.

Public Relations and International Positioning

- Build and maintain relationships with leading design publications, international media, opinion leaders and influential figures within the industry.
- Coordinate and oversee our external PR agency, setting objectives and evaluating performance.
- Manage the studio's participation in international awards, competitions, publications and industry recognitions.
- Identify opportunities for collaboration with relevant brands, institutions, professionals and platforms.
- Strengthen Astet's presence within the international design, architecture and hospitality landscape.
- Build a strong and relevant cultural positioning aligned with the studio's identity.

Digital Marketing and Content

- Define and execute the studio's digital communication strategy across social media, the website and other relevant platforms.
- Lead editorial planning and content creation,



ensuring a consistent and high-quality narrative.
- Develop storytelling strategies that communicate our projects, philosophy and creative identity.
- Establish performance indicators and analyse results to optimise reach, engagement and overall impact.
- Explore new formats, channels and digital tools to expand our audience and visibility.
- Identify cultural trends and communication opportunities relevant to the brand.

Communication and Business Development

- Work closely with the founding partners to identify communication opportunities that support the studio's commercial growth.
- Develop initiatives that increase Astet's visibility among hotel operators, developers, investors and international brands.
- Support the development of corporate materials, presentations and strategic content for prospective clients.
- Identify networking opportunities, strategic collaborations and relevant platforms that contribute to business development.
- Help position Astet as an internationally recognised design studio within the hospitality industry.
- Collaborate with leadership to identify priority markets and target audiences, aligning communication efforts with the studio's growth objectives.

Brand Activations, Events and Collaborations

- Conceptualise and coordinate events, industry gatherings, conferences and brand experiences.
- Identify opportunities for participation in international industry events.
- Develop strategic collaborations with like-minded brands, institutions and creative professionals.
- Oversee the execution of these initiatives, ensuring alignment with Astet's brand positioning.

Internal Communication

- Facilitate communication between leadership, creative teams and other departments on matters related to the brand.
- Ensure that teams understand and consistently communicate Astet's values, identity and brand narrative.

Candidate Profile

- 5–8 years of experience, or an equivalent professional background,



in strategic communication, branding, marketing or public relations, ideally with leadership responsibilities.
- Experience in design, architecture, hospitality, luxury, lifestyle or the creative industries.
- Proven experience developing international communication and brand positioning strategies.
- Ability to lead communication projects from start to finish, from strategic planning through execution and performance evaluation.
- Experience managing external agencies, collaborators and relationships with international media.
- Experience working with brands undergoing growth, expansion or strategic repositioning.
- Excellent writing, communication and storytelling skills.
- Strong knowledge of digital platforms, communication tools and performance analytics.
- Fluent or native-level English, both written and spoken, is essential.

Key Competencies

- Strategic thinking combined with strong aesthetic and cultural awareness.
- Independent judgement, initiative and decision-making ability.
- High emotional intelligence, self-awareness and interpersonal skills.
- Confident, assertive and professional communication, with the ability to work directly with senior leadership.
- Autonomy, organisational skills and a results-oriented mindset.
- A proactive, solution-oriented approach, with the ability to turn ideas into action.
- Leadership skills and the ability to influence and coordinate creative teams and external collaborators.
- Genuine curiosity and interest in architecture, design, hospitality and contemporary culture.
- Confidence to challenge existing approaches, propose new ideas and bring an independent perspective.
- Professional maturity to take ownership of responsibilities and make decisions independently.

What We Offer

- The opportunity to join an internationally active creative studio at an exciting stage of growth.
- A strategic role with genuine autonomy, decision-making responsibility and direct collaboration with the founding partners.
- The opportunity to lead and develop Astet's global communication strategy.
- A creative, dynamic and collaborative working environment.
- Professional development and opportunities for growth.
- A competitive compensation package reflecting the candidate's experience and responsibilities.

📌 Communication and Marketing Specialist (Barcelona)
🏢 Astet Studio
📍 Barcelona