Our client is seeking a sharp and analytical Analista de Tendencias de Medios y Consumo to join their team in León, Guanajuato . The idóneo candidate will possess a strong aptitude for research, data analysis, and a keen understanding of the evolving media landscape. You will be responsible for monitoring various media channels, analyzing consumer data, and translating complex information into actionable recommendations for our client's Medios y Relaciones Públicas initiatives. This position offers an exciting opportunity to work at the intersection of media, technology, and consumer behavior in a hybrid work setting, allowing for both focused remote work and collaborative in-office sessions in León . We are looking for an inquisitive and detail-oriented individual who can uncover meaningful patterns and predict future shifts in the media ecosystem, ensuring our client remains ahead of the curve. Analyze data from various sources, including surveys, social media, market reports, and media analytics platforms. Identify emerging trends, shifts in public opinion, and potential opportunities or threats in the media landscape. Collaborate with marketing, communications, and strategy teams to integrate trend insights into planning. Stay informed about new technologies and methodologies for data analysis and trend forecasting.



Contribute to the strategic development of content and communication campaigns based on identified trends. Bachelor's degree in Marketing, Communications, Statistics, Sociology, or a related quantitative field. 2-4 years of experience in market research, data analysis, trend forecasting, or a similar role, preferably within the media or communications industry. Strong analytical and quantitative skills, with proficiency in data analysis tools (e.g., Excel, SPSS, R, Python). Experience with social listening tools and media analytics platforms. Excellent research and report-writing skills in Spanish; proficiency in English is a plus. Ability to work independently and collaboratively in a hybrid work environment. Familiarity with survey design and execution is advantageous. Our client offers a competitive salary, a comprehensive benefits package, and the flexibility of a hybrid work model in León, Guanajuato . This role provides significant opportunities for professional growth and development in a challenging and rewarding field within Medios y Relaciones Públicas . We believe in fostering a culture of continuous learning and provide access to professional development resources.

📌 Forecasting and Planning Analyst (León)
🏢 Placements24
📍 León