As you contemplate your future you might be asking yourself whats the next step? Start your journey with usWere looking for a Senior Data Analyst to join our Performance Marketing team in Barcelona to optimizing our performance marketing strategies across SEM Paid Social Display Video and other digital channels for our various products If youre ready to soar were ready to take you thereWhy eDreams ODIGEOJoin the worlds leading travel subscription platformMillions of customers every year across 44 markets 5 brands over 725 million Prime members since launching in 2017More than 100 million searches per day on our websites more than 6 billion AI daily predictionsOver 1700 employees More than 60 different nationalities from all continents 99 permanent contracts 36 average ageWere the worlds leading travel subscription platform We pioneered Prime the first and largest travel subscription programme which has topped over 77 million members since launching in 2017 Prime members are subscribed to integral travel gaining access to a comprehensive multiproduct offering for all their travel needsincluding hotels rail flights dynamic packages and car rental among others compounded by industryleading flexibility features and exclusive memberonly benefits This entire Prime experience is powered by a proprietary industryleading AI platform that delivers a smarter hyperpersonalised service and comprehensive travel experience globally to its membersWhat you will doThe Roles

Key Responsibilities




and TasksAs a Senior Data Analyst within the Performance Marketing team you will drive analytical strategy and influence bidding decisions across SEM and other digital acquisition channels Youll work at the intersection of data science marketing and product helping to maximize efficiency scale and profitability through datadriven trading insights This is an opportunity to take ownership of complex analytical projects work with large datasets and directly influence marketing efficiency campaign performance and overall business growthAnalyze large complex datasets to uncover opportunities in SEM performance evaluating efficiency elasticity seasonality market shifts and LTVbased bidding strategiesContribute to the design and continuous improvement of automated bidding logic informed by statistical models demand trends and auction dynamicsBring a systematic mindset to analyzing campaign performance identifying optimization levers based on efficiency risk exposure and timingDevelop and maintain dashboards and monitoring tools to track campaign performance and algorithmic behaviorPartner with Data Science to integrate predictive models forecasting tools and simulation frameworks into SEM decisionmaking systemsCollaborate with Data Engineering and Product teams to ensure SEM logic is effectively embedded into production systemsContinuously test and iterate on SEM data pipelines model inputs and optimization logic to improve performance tracking and bidding accuracyDesign and interpret AB and incrementality tests to evaluate bidding strategies and campaign changesCommunicate findings clearly to technical and nontechnical stakeholders driving rapid iteration and performance optimizationWhat you need to succeedJob RequirementsMusthavesEducational Background:



Bachelors or Masters in a quantitative field eg Mathematics Statistics Physics EngineeringTechnical

Skills:
4 years of experience with SQL PythonR and BI tools eg Looker Studio Tableau Power BI MicroStrategyIndustry

Experience:
Background in quantitative analysis data science or a similar role ideally within the travel financial trading or tech sectorsData Proficiency: Skilled in working with large datasets conducting advanced analysis and integrating data from multiple sourcesBusiness Acumen: Strong understanding of how data insights influence performance marketing and overall company strategy and business outcomesAnalytical Mindset: Ability to extract interpret and translate data into actionable insightsCuriosity amp; ProblemSolving: Demonstrated passion for analytical exploration and continual innovation in methodologyCommunication

Skills:
Excellent written and verbal skills with the ability to clearly communicate findings to technical and nontechnical audiencesSelfStarter amp; Organized: Proactive and detailoriented able to manage competing priorities in a fastpaced dynamic environmentPreferablePerformance Marketing Knowledge: Solid understanding of digital advertising channels SEM Paid Social Display Video; experience in thetravel industry is a plusAdvanced Analytical

Experience:
5 years in a dataintensive role focused on quantitative decisionmaking and optimizationMarketing Analytics Tools: Experience with Google Analytics Adobe Analytics or similar platforms used for marketing performance measurementWhats in it for you?The best talent deserves the best benefitsAt eDO we want you to be a part of our success story and great cultureHeres

what we offer
A rewarding Compensation packag

📌 Marketing Senior Data Analyst (Barcelona)
🏢 Cognizant Netcentric
📍 Barcelona