28 oct
|
Michael Page
|
Madrid
28 oct
Michael Page
Madrid
¿Dónde vas a trabajar?
Todos los candidatos deben asegurarse de leer atentamente la siguiente descripción del puesto y la información antes de enviar su solicitud.
Our Client is Europe's leading food company and one of the largest in the world.
¿Qué harás en tu actual puesto?
· Evaluates how effectively the brand is living its compass through tracking data; oversees actions to improve brand performance.
· Supports the team in managing the agencies to deliver timely, bold and integrated communication plans.
· Describes the media performance tracking process and contributes to in-year optimisation.
· Applies knowledge of the brand and key drivers of impactful packaging to create an inspiring brief.
· Drives for continuous improvement using appropriate packaging research techniques as the basis for evaluation.
· Ensures teams introduce new packaging with minimal disruption and maximum impact at fixture.
· Applies learning from examples of compelling product rationales into renovation proposals.
· Can explain the customer and category context that forms the basis for motivating innovation presentation materials.
· Incorporates the competitive context and anticipates competitor response to develop Price/Promo/PPA recommendation.
· Supports team to unlock opportunities for the portfolio via interrogation of the full commercial mix (NPD, MHA, activation etc.).
· Explains the key attributes of powerful and well structured 'buying' stories. Monitor market trends and competitors' activities to identify opportunities and key issues.
· Translate brand strategies into brand plans, brand positioning and go-to-market initiatives.
· Measure and report performance of all marketing campaigns and assess against goals (ROI and KPIs).
· Lead creative development, oversee marketing and advertising activities to ensure consistency with brand strategy.
· Brainstorm new and innovative growth initiatives.
¿A quién buscamos (H/M/D)?
· Previous working experience as brand manager is a plus.
· Excellent understanding of the full marketing mix.
· Strong analytical skills and data-driven thinking.
· Communication and interpersonal skills.
· Highly creative with ability to think out of box.
· Excellent command of the English language.
¿Cuáles son tus beneficios? xghoner
We offer a 9-month project within a group whose brands have been known to consumers for decades.
The start date is in November, and the contract is expected to run until July 2027.
📌 Interim Marketing Manager (Madrid)
🏢 Michael Page
📍 Madrid