At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

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This position reports to:

Hub Marketing & Communications Manager Energy Industries Central & Southern Europe

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Your Role and Responsibilities

As Marketing Communications Specialist for the Energy Industries and Measurement and Analytics Divisions, part of the ABB Automation Business Area, you'll play a key role in shaping and executing impactful B2B marketing communications programs that support business growth and strengthen ABB's market presence.

Working closely with global, regional, and local stakeholders, you will develop and deploy innovative marketing and communication initiatives across a variety of channels, ensuring alignment with communication strategies, standards, and brand guidelines.

In this role, you will create and execute integrated marketing campaigns, generate leads through digital marketing, advertising, sponsorships, events, and promotional activities, and leverage web and social channels as the hub of the customer journey. You will have the opportunity to combine strategic thinking with hands-on execution while contributing directly to business success in Spain.

This role is contributing to the Energy Industries and Measurement and Analytics Divisions in Spain.

The work model for the role is: #Li-hybrid

You will be mainly accountable for:

- Designing and executing integrated marketing communication plans that strengthen brand visibility, supporting business growth,



and delivering measurable results.
- Driving lead generation through engaging advertising, digital and social media campaigns, leveraging web channels as the center of a connected customer journey.
- Building and nurturing strong relationships with trade media, customers, and industry associations while creating compelling content across multiple communication channels.
- Leading the planning and execution of events and exhibitions, from brand experience and campaign promotion to lead generation and follow-up, ensuring maximum business impact.
- Bringing creative ideas to life by developing innovative communication concepts that align with ABB's global brand guidelines and business messaging, while collaborating with internal and external partners.
- Creating and localize impactful marketing assets, including sales tools, digital content, and promotional materials that empower customer-facing teams and strengthen market presence.
- Supporting internal communication initiatives that foster employee engagement, strengthening company culture, and bringing people together around shared goals.
- Collaborating with a dynamic integral communication community, sharing best practices, embracing innovation, and contributing to a culture built on ABB's values of safety, integrity, and accountability.

Our teams support each other, collaborate, and never stop learning. Everyone brings something unique,



and together we push ideas forward to solve real problems. Being part of our team means your work matters - because the progress we make here creates real impact out there.

You will join an international, talented and high performing team, where you will be able to thrive.

Qualifications for the Role

- Degree in marketing & communications, digital marketing or similar studies
- At least 5 years of experience in B2B marketing communications. Experience in the automation industry is a strong advantage.
- Proven expertise in event management and media relations.
- Solid understanding of digital marketing communications, CRM systems, and marketing automation tools. Experience with Salesforce (SFDC) and Pardot is a plus.
- Knowledge of Adobe Photoshop and/or InDesign is considered an advantage.
- Strong analytical skills with experience tracking communication metrics, measuring performance, and managing KPIs.
- Proactive, open-minded, and comfortable taking ownership while embracing new challenges and opportunities.
- Excellent collaboration and communication skills, with the ability to thrive in a matrix and remote-working environment.
- Native-level Spanish (written and spoken) and fluency in English (written and spoken) are required.
- Valid visa and/or work permit to work in Spain as well as Spanish driving license.

What’s in it for you?

We want you to bring your full self to work—your ideas, your energy, your ambition. You’ll have the tools and freedom to grow your skills, shape your path, and take on challenges that matter. Here, your work creates impact you can see and feel, every day.

Benefits

From well-being to retireme

📌 Marketing Communications Specialist (Madrid)
🏢 Abb
📍 Madrid