Out of Home Channel Sales Development Manager

Job Description
Job Alerts Link Posting Start Date: 9/9/26 Country: Spain Job

Location:
Madrid Job Family: Type of contract: Working mode: Job Id: 54176 Out of Home Channel Sales Development Manager POSITION OVERVIEW / JOB SCOPE The OOH Channel Sales Development Manager will be responsible for accelerating growth within the Out-of-Home (OOH) channel by developing winning channel strategies, expanding distribution, identifying new business opportunities and leading customer-focused initiatives that drive sustainable and profitable growth. The role combines strategic thinking, commercial acumen and activation excellence, acting as a key link between Marketing, Innovation and Global OOH teams. MISSION, AMBITION & RESPONSIBILITIES1. OOH Channel Strategy & Business Development
* Develop and implement the OOH channel growth strategy in line with company objectives.
* Analyze market dynamics, customer needs, channel trends and consumption occasions to identify growth opportunities.
* Define priority customer segments, subchannels and platforms for accelerated growth.
* Support the development of winning route-to-market strategies across Horeca, Foodservice, Wholesalers, QSR, Cafés and other OOH environments.
* Identify and recruit new business opportunities, customers and operators to expand channel penetration.
* Build strong relationships with key decision-makers, distributors and strategic channel partners. 2. Portfolio Strategy & Innovation
* Adapt the global OOH portfolio to local market needs and operator requirements.
* Identify opportunities to expand category presence through innovation, new applications and new consumption occasions.
* Lead the local deployment of new product launches, portfolio updates and range optimization initiatives.




* Collaborate with Global Teams to identify future product and category development opportunities.
* Bring customer and market insights to support innovation pipelines and business planning. 3. Customer Development & Activation
* Segment customers and operators to develop tailored growth and activation plans.
* Create compelling commercial stories, category arguments and opportunity assessments to support customer engagement.
* Lead category growth initiatives with customers, distributors and wholesalers.
* Develop customer-specific activation tools, menu concepts, recipe applications, visibility materials and commercial toolkits.
* Work closely with chefs, culinary partners and field teams to validate product applications and unlock incremental consumption opportunities.
* Support the sales organization with differentiated value propositions that strengthen customer relationships and accelerate growth. 4. Trade Marketing & Execution Excellence
* Design activation programs that drive visibility, trial and product rotation across OOH channels.
* Ensure consistent execution of brand and category strategies across all customer touchpoints.
* Monitor activation effectiveness and recommend improvements based on results and customer feedback.
* Share best practices and successful initiatives across local and general OOH teams. ORGANIZATION & STAKEHOLDERS
* Partner closely with Sales strategy, Marketing,



Supply Chain and Finance teams to ensure successful execution of channel strategies.
* Act as the key point of contact between local and global OOH teams regarding portfolio, innovation and channel development initiatives.
* Collaborate with external partners including distributors, wholesalers, agencies, chefs and operators.
* Report directly to the Sales Strategy & Planning Director. LEADERSHIP & COMMERCIAL COMPETENCIES
* Strong commercial mindset combined with strategic thinking.
* Ability to identify growth opportunities and translate insights into actionable plans.
* Good understanding of route-to-market models, distributor management and customer economics.
* Strong capability to influence stakeholders without direct authority.
* Experience building business cases, activation plans and growth strategies.
* Ability to manage multiple projects and priorities in a dynamic environment.
* Strong communication, presentation and storytelling skills.
* Solid analytical capabilities and understanding of commercial KPIs and P&L; drivers.
* Entrepreneurial mindset with a passion for growth and innovation. SKILLS & EXPERIENCE REQUIREMENTS
* 4-8 years of experience in FMCG, Foodservice, Out-of-Home (OOH) or related commercial environments.
* Experience working with value-added food brands and categories where quality, innovation and brand equity are key growth drivers.
* Exposure to wholesalers, distributors, Foodservice operators, hospitality or OOH customers.
* Proven ability to develop commercial initiatives that generate profitable growth.
* Experience in channel accounting sales and/or business development.
* Strong analytical skills and ability to translate data into actionable recommendations.
* Comfortable working cross-functionally

📌 Out of Home Channel Sales Development Manager (Comunidad de Madrid)
🏢 Bel Group
📍 Comunidad de Madrid