At innocent, our mission is to make fruit and vegetables accessible to everyone. Since our beginnings in 1999 — selling a few smoothies at a music festival — we’ve come a long way. Today, we’re one of the leading companies in our category across Europe, with nearly 1,000 employees and the B-Corp certification under our belt. It’s a great achievement but we’re not planning to stop there. We strongly believe it’s possible to grow a successful business while taking care of people and the planet. That’s why we’re constantly striving to improve, to innovate, and to do better. And that’s exactly where this role comes in. Today, we're looking for a commercially driven and hands-on Sales Manager to join us on a 6-month fixed-term contract in Madrid. You'll help lead our commercial agenda in Spain, grow our business with some of our biggest customers, and play a key role in shaping the future of innocent in the market. You're an experienced commercial professional who combines strategic thinking with strong execution. You enjoy building relationships, leading people, analysing performance, and turning plans into action. Working closely with Sales, Marketing, Supply and Logistics teams, you'll help drive sustainable and profitable growth across Spain. You will be
• Managing strategic national accounts across Grocery and Foodservice, including customers such as Carrefour, El Corte Inglés and Alcampo, as well as key customers and distributors in the Canary Islands;
• Owning customer plans, pricing, commercial terms, promotions, launches and activations;
• Managing customer P&Ls; and driving profitable growth through strong commercial performance;




• Identifying and developing new business opportunities with national and regional customers and distributors;
• Leading, coaching and developing two Key Account Managers through regular feedback and clear priorities;
• Supporting the team during customer negotiations and helping unlock commercial opportunities;
• Leading the external field sales operation and ensuring excellent in-store execution;
• Monitoring sales performance, identifying risks and opportunities, and reporting results to senior stakeholders;
• Working closely with Marketing to align customer plans, campaigns, launches and activations;
• Collaborating with Supply and Logistics teams to build reliable forecasts and ensure product availability;
• Managing external partners, budgets and operational topics to support the smooth running of the Spanish business. You will have
• Strong commercial experience within FMCG or a similar consumer goods environment;
• A solid understanding of major retailers and/or Foodservice customers;
• Experience managing commercial negotiations, customer plans and P&Ls;
• Proven people management and coaching experience;
• Strong analytical skills and the ability to turn data into actionable insights;




• Excellent collaboration and stakeholder management capabilities;
• A proactive, pragmatic and entrepreneurial mindset;
• The ability to balance strategic thinking with hands-on execution;
• Fluency in Spanish and English. You’ll get
• The opportunity to shape and drive innocent's growth strategy in Spain.
• Ownership of key customer relationships and commercial decisions.
• The chance to lead and develop a high-performing sales team.
• Exposure to cross-functional collaboration with Marketing, Supply and Logistics teams.
• A broad and hands-on role with plenty of autonomy, variety and impact.
• The opportunity to make a tangible difference in a fast-growing and entrepreneurial business. Complementary information
• 6-month fixed-term contract (FTC) – to start ASAP.
• Full-time position;
• Based in Madrid, Spain; At innocent, we truly care about making our company a great place to work. That’s why we do everything we can to ensure everyone feels fulfilled and has the opportunity to shape a career that suits them. There are plenty of chances to explore new paths or take on fresh challenges. And yes, the smoothies are free. We also know that not all our drinkers come from the same background, or think the same – so why should we? At innocent, we want to be a great place to work where a diverse bunch of people from all backgrounds can turn up and thrive. When we hire, we want all the juice, bits, and pulp that make you who you are. Even if you don’t think you can tick all the boxes, if the job sounds right for you, come and throw your hat in the ring.

📌 Sales Manager, Madrid
🏢 innocent drinks
📍 Madrid