Part-Time — 20hs to start | Remote | Long-Term ContractAbout the RoleOur client, a US-based full-service marketing agency and close Klaviyo partner, is looking for an Email Marketing Specialist to join its email team as a strategist across multiple ecommerce client accounts. You will own the email and SMS strategy for your accounts and the results that come from it. Dedicated designers and builders handle creative and technical execution, so your focus stays on strategy, performance, and quality.Key ResponsibilitiesOwn email and SMS strategy for multiple client accounts in Klaviyo, including flows, campaigns, segmentation, A/B testing, and pop-upsAudit new accounts: revenue attribution (flows vs. campaigns), core flow coverage, campaign cadence, segmentation quality, list growth, deliverability health, integrations, and billing/active profile optimizationDesign flow architecture with profile and flow filters, conditional splits, and trigger logic across the full lifecycle (welcome, browse/cart/checkout abandonment, post-purchase, repurchase, winback)Build segmentation strategies based on purchase and engagement behavior, including RFM-based segmentsDiagnose and fix deliverability issues, including authentication/domain setup, inbox placement testing, content adjustments, and list hygieneWrite and review email copy and creative briefs for designersAct as the final QA checkpoint before flows go live and campaigns are scheduled or sentReport on performance and explain strategic decisions using revenue and engagement dataCollaborate with the head of email, designers, builders, media buyers,



and other marketing teamsRequirementsHands‑on Klaviyo experience as the primary owner of client accounts, not only sending campaignsAbility to clearly explain how core flows work and relate to each other, including flow filters, profile filters, and conditional splitsSolid understanding of lifecycle marketing and customer progression from first touch to repeat purchasePractical experience troubleshooting deliverability issuesExperience making and defending decisions with performance and revenue dataExperience managing multiple ecommerce/DTC accounts at the same timeStrong written and spoken EnglishNice to have:Complex multi-channel flow architecture (email + SMS)Klaviyo integrations, API/custom events, or non-Shopify setupsDeliverability recovery experience on accounts with low scoresBFCM campaign planning and executionAgency experienceExposure to hospitality, B2B, or subscription brandsFamiliarity with Meta/Google attributionIdeal CandidateThe idóneo candidate thinks in Klaviyo naturally. When asked how a flow should be structured or why an account is underperforming, they answer from real experience, not from a script. They are curious and technically minded, enjoy digging into flow logic and deliverability data, and treat the accounts they manage as their own, including owning outcomes when results drop. They communicate clearly and confidently, are comfortable with occasional client conversations, and work well within a structured team where strategy and execution are split across roles.#J-18808-Ljbffr

📌 Email Marketing Specialist (Klaviyo) (Madrid)
🏢 Talent Global
📍 Madrid