Excited by the opportunity to build innovative digital retail banking products and services, backed by one of the world's leading financial services companies?
Join Chase, our digital consumer bank, at our JPMorganChase office in Madrid.
As we continue to grow and expand, we're looking for a passionate Head of Marketing within the International Consumer Bank in Spain, you will serve as the senior marketing leader for the market — accountable for brand strategy, campaign planning, creative execution, and investment management across the full customer funnel.
You will work at the intersection of integral brand standards and local market insight, partnering closely with Growth, Lifecycle, Product, and Customer Engagement teams to build awareness, drive consideration, and convert interest into lasting customer relationships.
Your work will directly shape how people in Spain discover, choose, and engage with our brand.
Job responsibilitiesDefine and lead the local marketing strategy for Spain, encompassing brand, product marketing, advertising, communications, and partnership marketing — aligned to the global International Consumer marketing organizationLead the full campaign planning cycle, coordinating across marketing, product, research, insight, and design teams, as well as external brand, communications, and media agency partnersPrepare, manage, and optimize monthly, quarterly, and annual marketing investment plans, working closely with the local Growth and Lifecycle Lead to maximize budget efficiency and funnel performanceDevelop and track marketing objectives and key results across brand awareness, engagement, conversion,



and customer deepening — cascading goals clearly across the team and reporting progress to senior stakeholdersSupport the development and local activation of branding, positioning, and pricing strategies, ensuring brand message consistency across all channels and customer touchpointsPartner with Insight and Research teams to deepen understanding of customer personas and segments, managing research briefs across creative, communications, and qualitative or quantitative data requirementsEnsure all brand and campaign activity is rigorously tracked, reported, and continuously optimized — driving measurable improvement in performance and return on investmentLead partnership marketing strategy and support partner-led marketing initiatives that extend reach and build brand credibility in the local marketMonitor the competitive landscape — including acquisitions, pricing changes, and new product launches — and translate findings into actionable strategic recommendationsCollaborate across the firmwide marketing, brand, and communications organization to align local execution with global standards and share learnings across marketsRequired qualifications, capabilities,



and skillsFormal training or certification on marketing concepts and extensive years of applied experienceProven experience in a senior marketing leadership role — such as Head of Marketing or equivalent — within consumer financial services, fintech, or a high-growth technology or scale-up businessDemonstrated experience managing multi-million euro brand advertising and acquisition budgets with accountability for performance outcomesEstablished expertise in brand strategy and management, with strong depth across digital channels, performance marketing, and integrated campaign planningSolid knowledge of brand tracking methodologies, campaign analytics, and reporting dashboards — with the ability to translate data into clear optimization decisionsStrong leadership skills with the ability to set priorities, align cross-functional teams, and develop talent in a fast-paced, matrixed environmentExceptional communication and stakeholder management skills, with the ability to influence senior leaders and external partners with clarity and confidencePreferred qualifications, capabilities, and skillsExperience launching or scaling a new consumer brand or financial product in SpainFamiliarity with regulated financial services marketing, including consent, privacy, and compliance requirements in a European contextExperience leading partnership marketing programs and managing co-marketing relationships with external organizationsProficiency in the local language of Spanish, enabling effective engagement with local agency partners, research vendors, and market stakeholdersAdvanced degree (MSc or equivalent) in Marketing, Business, or a related field#J-*-Ljbffr

📌 Country Head Of Marketing (España)
🏢 Jd. Com
📍 España