We empower our community of trusted pet sitters and dog walkers to run their own pet care businesses on Rover with the tools and security of a global company to back them.
Headquartered in Seattle, Washington, we work closely with our teams in Barcelona, San Antonio, Spokane, and remote locations.
We've got a reputation for being a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington's Best Workplaces in the Puget Sound Business Journal.
We're an agile, fast-growing company, and our leadership comes from some of the world's most respected tech companies.
We're looking for a technically-minded Lead Analyst who loves the intersection of Data Modeling and Marketing Strategy.
In this role, you will be the technical backbone of the Marketing Analytics team.
You will act as the bridge between raw data and advanced Data Science, ensuring our data models are robust enough to support rigorous analytics and experimentation.
You will navigate our datasets to refine and maintain our logic—helping us distinguish between actions that lead to account creation versus those that drive repeat bookings—ensuring our Lifecycle and Acquisition stakeholders have a reliable view of their impact.
This is a hybrid position that has the minimum expectation to work out of our Barcelona Office in the Poblenou neighborhood two days per week on Mondays and Thursdays.
Own Marketing Attribution:



You will maintain and refine our models to ensure the business understands how provider and owner strategies compound to drive New and Repeat bookings, constantly looking for ways to improve our measurement accuracy
You will own the migration of critical business reports to our BI tools, designing clean, SQL-heavy calculations that serve as the "single source of truth" for Lifecycle Marketing and leadership
Scale Experimentation Operations: Unblock the team on testing by operationalizing our experimentation framework.
You will manage the transition to new tools (like Statsig), create SQL templates for test analysis, and conduct code reviews to ensure statistical rigor across the team
Partner with our Data Scientists to perform Exploratory Data Analysis (EDA) and build robust data models.
By ensuring our data foundation is solid, you will free up the team to focus on high-impact predictive modeling (LTV, Churn) and strategic deep dives
6+ years of experience in Analytics or Analytics Engineering, with a specific focus on Marketing or Growth data
Expert-level SQL proficiency.
you write performant, readable code for complex data modeling, window functions, and heavy calculations within BI tools
Deep understanding of Marketing Attribution logic.
You have experience building, interpreting,



or maintaining models that track user journeys across multiple touchpoints (Acquisition vs. Experience with Data Modeling and creating "Gold Layer" datasets that allow other analysts and stakeholders to self-serve easily
You understand how to set up data structures to track control vs. Proven ability to manage technical projects from end-to-end, such as migrating reports between tools or auditing tracking setups
Communication skills that allow you to translate complex data engineering concepts into benefits for non-technical marketing stakeholders
Experience with code-first BI tools (e.g. Mode, Looker, Tableau) where SQL is the primary driver of analysis
Familiarity with CRM tools (e.g., Iterable), Customer Data Platforms (CDPs), and how their data flows into a warehouse
Long-term incentive plan with a company performance-based cash payout
Private medical insurance
Versátil work hours, sometimes you'll need to be in at certain times, but on the whole, we're pretty flexible when it comes to managing workload and time
Grab snacks, fresh fruit, in our kitchen to keep yourself going Regular team activities, events, game nights, and more
Dog-friendly office
We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, protected veteran status, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable laws, regulations, and ordinances.
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📌 Lead Business Intelligence Analyst - Marketing (Barcelona)
🏢 Talantir
📍 Barcelona