Our partner is looking for an Ad Creative Strategist (Freelance) based in Spain.
Are you passionate about developing creative concepts that capture attention and drive measurable advertising results? In this fully remote freelance role, you will shape performance-driven creative strategies for social media advertising, combining audience insights, cultural trends, and data analysis to create compelling campaigns. You will collaborate with creators, copywriters, designers, motion developers, and media buyers to transform ideas into high-performing visual and copy concepts. Through structured creative testing and continuous optimization, you will identify successful advertising elements and turn them into repeatable strategies. This opportunity is idóneo for a strategic, analytical, and creative professional who thrives in a collaborative environment and wants to make a meaningful impact on digital marketing performance.
You will develop and optimize advertising creative strategies that connect audience needs, creative execution, and measurable business outcomes. Working closely with creative and performance marketing teams, you will be responsible for:
Develop data-driven creative strategies:
Apply an established advertising framework to create concepts designed to improve campaign performance across social media and other relevant advertising platforms.
Analyze competitor campaigns, social media conversations, cultural trends, consumer behavior, and audience insights to identify opportunities for compelling advertising concepts.
Collaborate with content creators, copywriters, designers, and motion developers to translate strategic concepts into effective advertising assets.
Test and optimize creatives:
Plan and execute structured creative testing cycles,



evaluate campaign results, and refine concepts based on performance data.
Analyze successful advertisements to understand which hooks, formats, messages, and visual approaches contribute to stronger results.
Document validated concepts, insights, and best practices to support consistent testing, learning, and performance improvement.
Align with media buyers, data analysts, and creative teams to ensure advertising strategies support campaign objectives and broader performance marketing goals.
Use feedback and creative performance insights to improve concepts, production workflows, and strategic decision-making.
Stay informed about social media trends, emerging platforms, evolving consumer preferences, and new advertising techniques to maintain creative relevance and effectiveness.
The ideal candidate combines creative intuition with analytical thinking and understands how advertising concepts influence campaign performance. You should have experience developing social media advertising creatives, interpreting performance data, and collaborating with multidisciplinary teams to improve engagement and conversion outcomes. At least three years of experience in creative strategy or performance marketing, with a strong focus on advertising creative development for social media platforms.
Demonstrated ability to develop compelling advertising concepts,



identify effective messaging angles, and translate audience insights into actionable creative briefs.
Ability to interpret creative performance data, identify patterns, and use findings to improve advertising concepts and campaign effectiveness.
Performance marketing knowledge:
Understanding of how creative decisions influence key performance indicators, including engagement and conversion rates.
Audience and market research:
Strong knowledge of consumer behavior, competitor analysis, cultural trends, and emerging digital marketing practices.
Experience working with creators, copywriters, designers, motion developers, media buyers, and other cross-functional stakeholders.
Testing and optimization:
Familiarity with structured creative experimentation, performance evaluation, and iterative optimization.
Curiosity about emerging advertising formats, evolving social platforms, and new approaches to performance-driven creative development.
Ability to work independently, manage priorities, and deliver high-quality work in a remote freelance environment.
Fully remote work:
Enjoy a freelance opportunity that can accommodate your schedule and working preferences.
Contribute directly to advertising strategies and campaigns designed to deliver measurable results.
Work alongside creative and performance marketing professionals across multiple disciplines.
Strengthen your expertise in creative strategy, social media advertising, performance marketing, and data-driven optimization.
Freelance arrangement:
Work as an independent contractor, with the opportunity to contribute your expertise to ongoing creative projects.

📌 Creative Strategist (m/w/d) (Barcelona)
🏢 Jobgether
📍 Barcelona