28 oct
|
Huawei Consumer Business Group
|
Madrid
28 oct
Huawei Consumer Business Group
Madrid
Huawei Consumer Business Group is one of the three primary business units of Huawei Technologies Co., a global technology company serving a third of the world's population across more than 170 countries.
The Consumer Business Group has become a leading smartphone maker, offering a broad portfolio of smartphones, PCs and tablets, wearables, and cloud services designed to deliver a superior user experience.
With 16 R&D; centers, Huawei invests heavily in innovation and mobility solutions.
Built on more than two decades of leadership in telecommunications, Huawei creates new possibilities for consumers through cutting-edge devices and services.
For information on how Huawei handles personal data, candidates can review the privacy statement at Key Responsibility
1. Budget Planning & Management Plan, forecast, and manage quarterly and annual e-commerce paid marketing budgets across SEM, CPS (Affiliate), media buying, and other promotional resources.
Formulate budget allocation plans for SEM campaigns based on product launches, campaign objectives, and general business targets; handle budget applications and approvals.
Manage CPS commission budgets, paid media procurement fees, and promotional resource expenditures.
Align marketing resource planning with product launches and major shopping events (e.G., Black Friday, Summer Sales) to improve budget efficiency.
Dynamically adjust budget distribution and media resource allocations based on real-time business performance and campaign ROI.
2. Traffic Strategy & Campaign Planning Develop traffic generation plans in line with the annual marketing calendar, major sales events, and product launches, collaborating closely with MKT, Product, and Operations teams.
Conduct media market research to evaluate trends, consumer behaviors, and publisher performance to inform media channel selection and allocation strategy.
Optimize CPS affiliate commission tiers, negotiate partner placements, and execute resource barters to boost partner efficiency.
Design custom traffic acquisition and conversion strategies tailored to specific campaign goals across different product categories.
3. Media & Creative Asset Management Oversee day-to-day management of SEM (Search, Shopping) campaigns, including keyword research, ad copy, sitelinks, bidding strategies, and promo integrations.
Produce creative briefs for search ads (Copy, Keywords, Sitelinks) aligned with General HQ
📌 Ecommerce Marketing Junior Assistant (Madrid)
🏢 Huawei Consumer Business Group
📍 Madrid