Head of Brand – 8-Figure DTC Haircare Brand (US focused)
Location: Remote, EU hours + flexibility
Reports to: CEO & COO
Engagement: Full-time
Compensation: up to $8k a month
The role in one sentence
You'll build the brand around a creator-led growth engine that already works, and you'll make a big part of the work yourself.
The Opportunity
We're partnering with an 8-figure DTC haircare brand built through creator marketing.
The product sells and the acquisition engine works.
What's missing is a clear identity, strong creative direction, and one consistent way the brand looks and sounds everywhere.
That's what you'll own.
And this isn't a strategy-only role: you'll set the direction and get hands-on with design, copy, shooting, and editing yourself.
What you'll doDefine the brand identity: visual direction, typography, color, tone of voice, and a practical brand playbook.Lead creative direction across creator content, paid ads, packaging, campaigns, and product launches.Create the work yourself when needed: design assets, write copy, shoot, and edit.Set the strategy and creative standard for Instagram and TikTok.Connect brand and performance, so strong creative also drives results.Your team
You'll lead a dedicated Social & Community Manager: you set the direction,



they handle the day-to-day, and you jump in where needed.
You'll also direct freelance designers and editors.
As the function grows, you'll build the creative team around you.
Is this you?
You're a creative maker first.
You set the direction, then open Figma, write the copy, pick up a camera, or edit it yourself.You have a strong portfolio showing both brand thinking and real execution.You've built a brand system from an incomplete starting point.You understand how creator content, organic social, and paid creative work together.Ideally, you come from high-growth DTC, beauty, wellness, or e-commerce, with experience in the US market.This is probably not for you if
You haven't designed, shot, or edited anything yourself in recent years, or if you're looking for a large team and a finished playbook.
What's in it for youA brand that already sells.You're not fixing a broken product.
You're building the brand around one people already love.Real ownership.You define what the brand becomes, reporting directly to the CEO & COO.Build your own team.Start hands-on and grow the creative function around you.Fully remote, in a small team with few layers between idea and live.
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📌 Sr. Brand Manager (Madrid)
🏢 Nord Recruitment
📍 Madrid