Be the creative force behind how Webfleet engages our customersWebfleet needs a Customer Base Marketer to be the content and creative strategist of our dedicated Customer Base Marketing (CBM) squad.As our Customer Base Marketer, you will strategize, create, own and use customer focused content, to support and build a dedicated customer campaign machine that inspires, engages and educates customers at every stage of their journey.Webfleet makes advanced fleet management easy.
This applies both to the market-leading solutions we provide and the way we communicate and serve our customers.
Own CBM content, from strategy and messaging to creative execution, grounded in our brand positioningDrive the squad's creative engine.
Work with the customer comms owner, upsell strategists and project managers, setting the content and creative strategy behind every customer campaignBuild our customer education strategy.
Shape content across the customer lifecycle, building on strong foundations already in placeLead our customer education hub.Create the online home for courses, milestones, usage tracking and customer contentOwn onboarding and in-platform messaging.
Bring all customer communication together into one coherent, on-brand storyPush what content can be.
Use AI and the latest tools to create new types of content, not just automate existing ones, and make a small team and budget go furtherWho are you?
A content strategist and creative thinker,



not just a copywriterSomebody who understands the customer lifecycle and the role of marketing in optimizing itVisionary about how AI and new tools have changed what content can be (not just how it's made...)***** taste in and understanding of copy, messaging, look + feel, and brand positioningHands-on, collaborative and able to influence without authorityGreat at making complex things simple, and can tell storiesFluency in English (advanced level); Familiarity with CRM systems and dataanalytics (e.Salesforce)Why you'll love working for us: At Webfleet, if you want, you can.
Working from home up to 3 days a week; 500 eurosgrossto set up your home office; Home office allowanceChange to work abroad for 40 working days per year; Additional health and dental insurance; Webfleetis Bridgestone's globally trusted fleet management solution.
More than 50,000 businesses across the world use it to improve fleet efficiency, support drivers, boost safety, stay compliant and work more sustainably.
For more than 25 years it has been empowering fleet managers with data-driven insights that help them optimize their operations.
This broad, integral corporate commitment clearly defines the value Bridgestone is promising to deliver to society, customers and future generations in eight focus areas: Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment.
We are an equal-opportunity employer and value diversity at our company.

📌 Customer Base Marketer (Brand And Content Specialist) (Barcelona)
🏢 Bridgestone Americas
📍 Barcelona