Experteer Overview In this Brand Manager Immunology role, you will shape and execute the local brand strategy to drive growth in a dynamic pharmaceutical environment.
You will translate strategic priorities into actionable plans, leveraging market and customer insights to address healthcare professionals and patients' evolving needs with compliant, high-impact activities.
You will collaborate with Medical and cross-functional teams to maximize the impact of brand initiatives and support launches from readiness to execution.
This role offers the opportunity to influence product strategies in immunology while working in a hybrid setup across Barcelona or Madrid.
You will help build a patient- and payer-focused,? Compensaciones / Incentivos • Define and execute local brand and product strategy aligned with management and global priorities • Contribute to Integrated Brand Teams and Launch Teams for cross-functional planning • Lead execution, monitoring and analysis of tactical plans to drive sustainable growth • Develop promotional activities in compliance with internal SOPs, Code of Conduct and regulations • Monitor brand performance, market dynamics and external environment; implement corrective actions • Generate insights from stakeholders and translate into brand initiatives • Execute global,



regional and locally initiated marketing activities • Manage budgets, forecasts and expenses; optimize marketing mix • Partner with Medical and other cross-functional teams to maximize impact • Identify KOLs and relevant opinion leaders within the therapeutic area • Understand patient segments and integrate insights into strategy and execution • Oversee regulatory and safety communications, including Risk Management Plan materials and DHR letters Responsabilidades • Experience in brand management, marketing or commercial roles within pharmaceutical/healthcare • Strong strategic and analytical capabilities translating insights into brand strategies and plans • Experience leading product launches or launch readiness activities • Ability to monitor performance and adapt plans based on insights • Strong cross-functional collaboration with Medical, Regulatory and other functions • Excellent stakeholder management and communication skills • Strong planning and project management capabilities • Ability to manage budgets, forecasts and marketing investments Requisitos principales • flexible and hybrid working options • minimum 14 weeks paid parental leave • insurance plans • retirement plans • wellbeing resources • global recognition programs

📌 Brand Manager Immunology (Barcelona)
🏢 Novartis
📍 Barcelona