Описание: Tinder is a dating platform focused on helping people make new connections. It operates in more than 190 countries and uses behavioral science, network economics, AI and ML to support its service.
Задачи: Own and execute the marketing strategy for Italy and Spain
Collaborate with EMEA leadership and integral marketing teams to ensure alignment
Localize Tinder's brand narrative for youth culture and regional cultural nuances
Lead the Tinder community and event marketing strategy
Translate data into insights and marketing and business conclusions
Align communication strategies with key stakeholders in the US and Europe
Assist in creating and distributing content through paid media campaigns, partnerships, or influencers
Monitor competitor activities and market trends to inform Tinder's brand positioning in Southern Europe
Manage a growing team and support its future expansion
Foster collaboration across a matrix organization and partner with Media, Partnerships, Social, and Marketing Support teams
Drive Tinder's brand equity through innovative, culturally relevant campaigns
Establish and nurture long-lasting brand partnerships
Stay ahead of cultural and market trends and identify opportunities for differentiation and growth
Use insights and data to develop impactful marketing strategies for Tinder's audience
Oversee content creation, media campaigns, and project delivery with external agencies
Ensure consistent messaging across all touchpoints
Translate strategic goals into actionable plans with measurable results




Требования: Several years of experience managing marketing projects and budgets, including at least 5 years of country marketing leadership
Experience with direct-to-consumer brands is preferred, particularly in tech, fashion, streaming, or consumer goods
Ability to build and execute tailored strategies spanning creative marketing, business growth, media, and product development
Proven ability to manage and grow brand strategy in pop culture and youth marketing
Experience in a matrixed organization and leading cross-functional teams
Deep understanding of youth culture and Southern European cultural nuances
Native Spanish and/or Italian; fluent English
Ability to build, inspire, and lead high-performing teams
Strong interpersonal communication skills and experience managing virtual and cross-functional teams
Proven experience managing top talent and influencers
Strong conceptual and analytical capabilities, with a hands-on and agile approach
Будет плюсом: thriving in a fast-moving entrepreneurial tech environment, executive presence and a strong network in technology, entertainment, or media, experience developing and executing custom strategies across marketing, business growth, and media, success marketing digital services—especially membership models or subscription businesses, entertainment or live experiences at scale
Условия: Comprehensive health coverage, competitive pay, team bonding events, yoga classes, and social events

📌 Marketing Director for Southern Europe (Madrid)
🏢 Tinder
📍 Madrid