Senior Paid Social Specialist
- (Hybrid)As you contemplate your future, you might be asking yourself, " What's the next step?'' We're seeking an experienced Senior Paid Social Specialist to join our Online Display & Video Marketing team. This position, reporting into the Display & Video Advertising Manager, will contribute with the rest of the team to deliver on our ambitious growth expectations. In this role you will work with the rest of the team in designing the strategy and executing, measuring and optimising both acquisition and re-engagement campaigns across several media providers, including, but not limited to, Meta, TikTok, Youtube, Pinterest, Spotify, Snapchat.5 brands: eDreams, GO Voyages, Opodo, Travellink, and the metasearch engine LiligoThis entire Prime experience is powered by a proprietary, industry-leading AI platform that delivers a smarter, hyper-personalised service and comprehensive travel experience globally to its members.
Diversity is our strength that's why our eDOers are coming from different nationalities from all continents – 99% permanent contractsPrime members are subscribed to global travel, gaining access to a comprehensive multi-product offering for all their travel needs—including hotels, rail, flights, dynamic packages and car rental, among others— compounded by industry-leading flexibility features and exclusive, member-only benefits.
What you will do:The Role's

Key Responsibilities
and TasksAs an eDOer, you will have clear objectives, great challenges and a clear overview of how your work contributes to the integral company project and its customers.



As a Senior Paid Social Specialist in the Online Display & Video Marketing team you will be in charge of:Design and execute full funnel marketing campaigns – from awareness/branding to performance-based acquisition, retargeting and re-engagement – across different paid social providers and geographies for both Web and App platforms;Own the campaign performance to ensure campaign targets are met (sales, cost per sale, ROAS, brand awareness, reach, etc) through continuous analysis and optimization;Design and execute A/B testing for media buying, audiences, content/promotions and creatives;Collaborate with providers (Meta, TikTok, etc.) in order to maximise the full potential of each platform/media (testing new features, digesting new data, etc);Collaborate with the internal creative team as well as external creative agencies to ensure creatives do align to the requirements from publishers;Help defining the budget and generate investment scenarios for the launch of new campaigns;At least 4 years of experience in online marketing related roles focusing on Paid Social with proven hands-on track record of managing high-budget performance campaigns;Deep understanding and hands-on experience in managing one or more media buying platforms among Meta, TikTok, YouTube, Snapchat, Pinterest,



etcExceptional analytical skills and the ability to analyze data following new approaches to make optimization decisions;Truly curious and passionate about online marketing. We are looking for people that really want to be the best at digital advertising and know each media inside out;Strong understanding of display and video performance metrics, industry best practices, audience segmentation, cross and upselling strategies, creative performance insights;Any prior experience in mobile app performance marketing (like AppsFlyer, Google App Campaigns, or Meta and TikTok App) is valued and considered a plus, but is not mandatory;Any level in English as long as you are able to tell a story from the data, communicate information around campaigns and have relevant conversation with the team and the stakeholders.
Prime Plus membership, competitive salary and benefits package, including flexible benefits, performance-based bonuses, birthday day off, discounts and partnerships, relocation support and premium equipment with role-based selection options and device ownership through our equipment lifecycle program when it reaches its refresh cycle.
Learn and grow with free Coursera access, soft skills workshops, tech training, leadership development, and more.

We offer
a hybrid home-office model focused on outcomes. Come to work as you are, with no dress code, and enjoy free fruit, coffee, and tea at our offices.
Our diverse and open-minded teams support high performance, learning, and growth. You'll work in an Agile mindset environment with recognition at our core.
We are an equal-opportunity employer and value diversity at our company. LI-Hybrid#LI-LF1

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