At ABB , we help industries run leaner and cleaner-and every person here makes that happen. Hub Marketing & Communications Manager Energy Industries Central & Southern Europe __ As Marketing Communications Specialist for the Energy Industries and Measurement and Analytics Divisions, part of the ABB Automation Business Area, you'll play a key role in shaping and executing impactful B2B marketing communications programs that support business growth and strengthen ABB's market presence. Working closely with global, regional, and local stakeholders, you will develop and deploy innovative marketing and communication initiatives across a variety of channels, ensuring alignment with communication strategies, standards, and brand guidelines. In this role, you will create and execute integrated marketing campaigns, generate leads through digital marketing, advertising, sponsorships, events, and promotional activities, and leverage web and social channels as the hub of the customer journey. The work model for the role is: #Li
- hybrid Designing and executing integrated marketing communication plans that strengthen brand visibility, supporting business growth, and delivering measurable results. Driving lead generation through engaging advertising, digital and social media campaigns, leveraging web channels as the center of a connected customer journey. Building and nurturing strong relationships with trade media, customers, and industry associations while creating compelling content across multiple communication channels. Leading the planning and execution of events and exhibitions, from brand experience and campaign promotion to lead generation and follow-up,



ensuring maximum business impact. Bringing creative ideas to life by developing innovative communication concepts that align with ABB's global brand guidelines and business messaging, while collaborating with internal and external partners. Creating and localize impactful marketing assets, including sales tools, digital content, and promotional materials that empower customer-facing teams and strengthen market presence. Supporting internal communication initiatives that foster employee engagement, strengthening company culture, and bringing people together around shared goals. Collaborating with a dynamic global communication community, sharing best practices, embracing innovation, and contributing to a culture built on ABB's values of safety, integrity, and accountability. Degree in marketing & communications, digital marketing or similar studies At least 5 years of experience in B2B marketing communications. Solid understanding of digital marketing communications, CRM systems, and marketing automation tools. Experience with Salesforce (SFDC) and Pardot is a plus. Knowledge of Adobe Photoshop and/or InDesign is considered an advantage. Strong analytical skills with experience tracking communication metrics, measuring performance,



and managing KPIs. Excellent collaboration and communication skills, with the ability to thrive in a matrix and remote-working environment. Native-level Spanish (written and spoken) and fluency in English (written and spoken) are required. Valid visa and/or work permit to work in Spain as well as Spanish driving license. From well-being to retirement, ABB offers benefits that support every stage of your career. ~️ Home Office Flexibility : Work from wherever suits you best thanks to our flexible remote work options. Learning & Training : Take advantage of a wide range of learning opportunities grow, upskill, and move forward in your career. Adaptable Work Practices: We get that life happens
- we support a healthy balance between your professional and personal life. ~ ABB is a global technology leader in electrification and automation, enabling a more sustainable and resource-efficient future. By connecting its engineering and digitalization expertise, ABB helps industries run at high performance, while becoming more efficient, productive and sustainable so they outperform. At ABB, we call this 'Engineered to Outrun'. The company has over 140 years of history and around 110,000 employees worldwide. ABB's shares are listed on the SIX Swiss Exchange (ABBN) and Nasdaq Stockholm (ABB). At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity, generations, etc. This is where innovation accelerates, industries are reimagined, and your impact powers the world ahead.

📌 Marketing Communication Specialist (España)
🏢 Abb
📍 España