Senior Performance Marketing (España)

Senior Performance Marketing (España)

27 oct
|
Ravenpack
|
España

27 oct

Ravenpack

España

About us

At RavenPack, we are at the forefront of developing the next generation of generative AI tools for the finance industry and beyond. With 20 years of experience as a leading big data analytics provider for financial services, we empower our clients—including some of the world's most successful hedge funds, banks, and asset managers—to enhance returns, reduce risk, and increase efficiency by integrating public information into their models and workflows. Building on this expertise, we are launching a new suite of GenAI and SaaS services, designed specifically for financial professionals.

Join a Company that is Powering the Future of Finance with AI

RavenPack has been recognized as the Best Alternative Data Provider by WatersTechnology and has been included in this year’s Top 100 Next Unicorns by Viva Technology. RavenPack has launched Bigdata, our Gen-AI platform tailored for finance, which is already being recognized as the #1 platform for powering financial AI agents.

European legal working status is required.

Role Overview

We’re looking for a marketer who’s equally at home running paid campaigns and building organic visibility in search and AI answers. You’ll be a driving force behind our digital marketing engine, making sure customers find us whether they click an ad, search on Google, or ask an AI assistant/agent. Your time will be split roughly evenly between performance marketing across search, social, programmatic, and video, and organic growth through SEO and AEO.

This is a hands-on individual contributor role: you’ll build, run, and optimize campaigns yourself. You’ll work across two motions:



a sales-led motion that generates leads from businesses, and a self-serve, product-led motion where individuals and small teams discover us, sign up, and buy on their own. Your background should combine the discipline of a seasoned paid media buyer with the depth of an SEO/AEO practitioner.

What you'll do:

Performance Marketing (Paid media) ~50%

- Run paid campaigns across Search, Social, Programmatic display and video and evaluate emerging paid placements (managing significant ad budgets).

- Own the paid media mix, from broad-reach awareness to tightly targeted conversion campaigns, building, testing, and optimizing every campaign yourself.

- Use account intent data, product signals, and competitive signals to sharpen targeting, including account-based campaigns for priority accounts.

- Design and run A/B and multivariate tests across messaging, creative, audiences, landing pages, and channels.

- Partner with RevOps to ensure campaigns are tracked and measured against KPIs.

SEO & AEO ~50%

- Own the SEO/AEO content strategy.

- Develop and test AEO strategies so our brand is visible, cited, and recommended in AI assistants and chosen by AI agents.

- Prioritize SEO opportunities by impact, urgency,



and implementation effort, across keyword and intent research, topic clusters, on-page optimization, and internal linking.

- Drive measurable improvements in rankings, organic traffic, AI citations, recommendations, and the sign-ups and activations they lead to, evaluating results with a critical, data-driven eye.

- Partner with content, social and product teams to embed SEO/AEO best practices across the website, product documentation,social, and other web properties, with detailed briefs aligned to search intent and conversion goals.

- Build domain authority through editorial content, digital PR, and earned links.

- Monitor the competitive landscape in both organic and paid search, for keyword, prompt and content gap analysis.

Connecting paid and organic

This role exists because paid and organic perform better together. You'll move fluidly between them, letting each one inform the other.

- Use semantic & topic-cluster insights to build sharper paid audience segments and keyword strategies.

- Feed paid search query and conversion data back into organic and AEO priorities.

- Investigate the organic and paid funnel forensically to find leaks and opportunities.

- Turn raw performance data into plans and narratives to align on budget & channel mix.

Minimum Qualifications

- 5+ years of hands-on performance marketing experience, including at least 3 years of hands-on SEO with practical AEO/GEO exposure.

- Proven experience running multi-channel paid media across 3+ channels, with deep expertise in Google Ads and Lin

📌 Senior Performance Marketing (España)
🏢 Ravenpack
📍 España

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