Location: Barcelona, Spain

Position Type: Full-time, Long Term

Department: Marketing

Key Responsibilities

1. Brand Strategy & Identity

- Develop and implement brand positioning, DNA, visual identity, tone of voice and storytelling
- Ensure brand consistency across product, packaging, campaigns, digital, retail, PR and wholesale.
- Maintain brand guidelines and identify opportunities to strengthen brand awareness, differentiation and perceived value.
- Monitor market trends, competitors and consumer insights to identify opportunities for brand development.

2. Creative Direction, Campaigns & Content

- Lead the creative development of global campaigns, product launches and seasonal initiatives, from concept to final delivery.
- Develop creative concepts, moodboards, storytelling and briefs, translating marketing and commercial objectives into relevant brand experiences.
- Oversee end-to-end photo and video productions, coordinating agencies, photographers, designers and external partners.
- Ensure alignment across 360° campaign assets, including digital, social media, PR, retail, wholesale and point of sale.
- Manage creative deliverables, timelines, budgets and quality standards.

3. Product Development & Packaging

- Contribute to product portfolio strategy, market research, trend analysis and identification of new opportunities.
- Develop product concepts, positioning, storytelling and launch strategies in collaboration with relevant stakeholders.
- Participate in fragrance development, ensuring alignment between the olfactive concept and brand positioning.
- Lead packaging development, including primary and secondary packaging, boxes, labels, materials, finishes and colour specifications.
- Coordinate product visuals, packshots and guidelines, ensuring consistency across packaging, imagery and launch communications.

4. Retail & Brand Experience

- Develop and implement the brand's retail identity across boutiques, department stores, wholesale accounts, pop-ups and other points of sale.
- Lead concepts for window displays, visual merchandising, in-store decoration and point-of-sale materials.




- Develop creative concepts for events, trade fairs, product launches and local and international activations.
- Coordinate implementation with Retail, Commercial, Operations and external suppliers, ensuring consistency and alignment with brand and business priorities.

5. Strategic Marketing, Commercial Alignment & Project Management

- Contribute to the general marketing strategy and annual planning process, translating strategic priorities into actionable brand initiatives.
- Work closely with the Marketing Director to align brand projects, campaign calendars, product launches and market activations with overall marketing objectives.
- Collaborate with Commercial, Wholesale and Retail teams to understand sales priorities, market needs and customer insights, translating them into relevant storytelling, sales-support materials and brand activations.
- Adapt global brand initiatives to local market requirements while safeguarding brand consistency.
- Manage projects end-to-end, coordinating stakeholders, agencies, timelines, budgets and deliverables.
- Track relevant KPIs, assess project effectiveness and incorporate performance insights into future brand planning.
- Proactively identify opportunities and propose initiatives that strengthen brand equity while supporting commercial growth.

Role Overview The Brand Manager is responsible for developing, strengthening and managing the brand across all touchpoints, ensuring consistency, differentiation and alignment with the company's long-term vision and commercial objectives.

Working closely with Marketing, Commercial, Product Development, Retail and external creative partners, the Brand Manager combines strategic thinking,



creative direction and strong project management to build brand equity and support business growth.

Reporting to the Marketing Director, the role translates the overall marketing strategy into brand initiatives, leading projects from concept to execution across brand identity, creative campaigns, product development, retail and commercial support.

Key Skills & Competencies

- Strong brand strategy, creative direction and storytelling capabilities.
- Understanding of product development, fragrance, packaging and retail brand experience.
- Commercial awareness and ability to connect brand initiatives with business objectives.
- Excellent project management, organisational and stakeholder management skills.
- Ability to manage multiple projects and external partners in an international environment.
- Proactive, strategic and hands-on mindset, with strong attention to detail.

Schedule & Location

- Full-time

Standard Schedule

- Monday to Thursday: 9:00 AM – 6:00 PM
- Friday: 9:00 AM – 3:00 PM

Summer Schedule

- Monday to Thursday: 8:00 AM – 5:00 PM
- Friday: 8:00 AM – 2:00 PM
- Office: C. de Goya, 12, 08012, Barcelona, Spain

What We Offer

- A creative, dynamic environment within a recognized niche luxury fragrance brand.
- Competitive compensation and additional benefits.
- The opportunity to shape and elevate the visual and video identity of Carner Barcelona on social media.

What It’s Like to Work With Us At Carner Barcelona, you’ll be part of a young, curious, and ambitious team driven by creativity and passion. We value initiative, collaboration, and ideas that help the brand grow organically. Barcelona, the Mediterranean lifestyle, and the art of niche perfumery inspire everything we do.

About Carner Barcelona

Carner Barcelona is a Mediterranean perfume house, born and shaped in Barcelona.

Family-founded and artisanally crafted, we create fragrances that translate Mediterranean emotion into wearable artistry—modern, sensorial, and full of character.

carnerbarcelona.com

📌 BRAND MANAGER (Barcelona)
🏢 CARNER BARCELONA
📍 Barcelona