27 oct
|
Easyjet
|
Barcelona
Experteer Overview As Marketing Lead for Iberia u0026amp; Focus Cities, you will shape the regional marketing strategy and integrated plans across paid, owned, and partner channels to grow brand consideration and demand. You’ll lead a local team, align European priorities with local opportunities, and manage market investment and performance. You’ll collaborate with central teams, agencies, and local stakeholders to deliver campaigns that drive ROI and market impact. This role offers the chance to influence flight priorities and trade performance in fast-moving markets.Compensaciones / Beneficios
- Set market strategy and translate European priorities into an integrated plan across channels
- Manage budgets and resources with cross-functional teams (media, CRM, web, PR, trading) to improve relevance and conversion
- Lead locally relevant creative and campaign delivery and manage relationships with agencies, tourist boards, and airports
- Coach and develop the local team, delegate effectively, and build capability
- Monitor performance and adapt priorities and investment based on evidence and insightsResponsabilidades
- Broad senior marketing experience, ideally with multi-market consumer brands in fast-paced environments
- Ability to translate organisational priorities into a clear market vision and integrated plans
- Strong commercial judgment with analytical capability
- Experience managing budgets/forecasts, interpreting performance, and communicating recommendations to senior stakeholders
- Experience across paid, owned and partner channels, leading agencies and external suppliers, and skilled in campaign briefing, creative evaluation, and measurement
- Inclusive leadership, decisiveness with incomplete information, and turning local insights into actionRequisitos principales
- Competitive base salary + up to 20% bonus
- Excellent staff travel benefits
- Adaptable benefits package
📌 Marketing Lead, Iberia & Focus Cities (Barcelona)
🏢 Easyjet
📍 Barcelona