Location: Barcelona

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About us

We are Dragons, a general creative agency working with bold brands to build cultural relevance, connection, and long-term impact through strategy-led creativity.

We bridge digital and creative thinking, developing innovative work across skincare, healthcare, fashion, lifestyle, FMCG, and more. Our international teams in the US and Barcelona deliver results through smart strategy, sharp creativity, and meticulous execution.

About the role

We're looking for a Senior Art Director to join our creative team in Barcelona, working across wellness, beauty, skincare, lifestyle, and consumer brands.

This role is ideal for a visually driven creative with a strong sense of aesthetics, a contemporary design sensibility, and the ability to turn brand strategies into distinctive, engaging creative concepts. You'll lead the visual development of integrated campaigns and brand experiences, creating work that feels relevant, culturally connected, and commercially effective.

You'll bring experience working with wellness, beauty, skincare, lifestyle, or premium consumer brands, with a portfolio that demonstrates exceptional art direction across digital and offline channels. From developing campaign concepts and defining visual worlds to directing photography, video, motion, and AI-generated imagery, you'll help shape compelling brand narratives from the initial idea through to final execution.

Working closely with Creative Directors and multidisciplinary teams, you'll contribute to ambitious creative projects that combine strategic thinking, visual excellence, and a deep understanding of contemporary consumer culture.





Key responsibilities

· Develop distinctive creative concepts, visual territories, and art direction for integrated campaigns, supporting Creative Directors in building larger brand platforms and creative strategies.

· Lead the visual development of campaigns from concept to execution across digital, social media, print, retail, e-commerce, CRM, and other consumer touchpoints.

· Translate brand positioning, consumer insights, and cultural trends into compelling visual narratives and cohesive brand experiences.

· Define visual identities and creative directions that reflect each brand's personality, positioning, and target audience.

· Art direct photography, video, motion graphics, CGI, AI-generated imagery, and other visual assets, ensuring a consistent and high-quality creative output.

· Develop visual storytelling for product launches, brand campaigns, social-first content, digital experiences, and always-on communication.

· Collaborate closely with Copywriters, Strategists, Designers, Motion Artists, Production teams, and Account teams to deliver cohesive and effective creative work.

· Present and articulate creative concepts, mood boards, visual references, and campaign ideas to Creative Directors, clients, and senior stakeholders.

· Maintain high standards of craft, typography, composition, image-making,



and attention to detail across all deliverables.

· Explore emerging creative technologies, AI tools, visual trends, and cultural movements to bring fresh perspectives and innovative approaches to the work.

· Ensure consistency across all brand touchpoints while adapting creative ideas to the specific needs and formats of different platforms.

Requirements

· 6–10 years of experience in a creative agency or a comparable creative environment, with a strong background in wellness, beauty, skincare, lifestyle, fashion, or premium consumer brands.

· An outstanding portfolio showcasing high-quality art direction, distinctive visual storytelling, and integrated campaign thinking across digital and offline channels.

· Proven experience leading creative projects from initial concept through final execution, with the ability to translate strategic briefs into strong visual ideas.

· A refined aesthetic sensibility and a strong understanding of contemporary visual culture, branding, photography, typography, composition, and design.

· Experience art directing photography, video, motion graphics, CGI, 3D, and AI-generated imagery, with the ability to guide specialist creatives and production partners.

· Strong understanding of social-first content, digital platforms, e-commerce, and the visual formats shaping contemporary consumer brands.

· Familiarity with AI-assisted creative workflows and an interest in exploring how emerging technologies can enhance the creative process.

· Ability to develop coherent visual worlds and maintain creative consistency across multiple formats, channels, and campaign touchpoints.

· Excellent presentation and communication sk

📌 Senior Art Director (Barcelona)
🏢 Dragons Group
📍 Barcelona