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- Provide operational analyses to assist User Acquisition and Growth groups by working with partner platform dashboards and exported datasets.

- Analyze campaign performance and provide timely, actionable insights to improve marketing execution.

- Respond quickly to operational performance questions that do not require internal data modelling or Data Science methodologies.

- Take responsibility for the daily oversight, tracking, and quality control of marketing technology platforms, including AppsFlyer and other advertising partner tools.

- Monitor partner dashboards to identify anomalies, tracking issues, and reporting discrepancies.

- Coordinate with external partners and bring up data issues involving internal systems to the Data Analytics team.

- Configure, monitor, and report on partner-native incrementality experiments (e.g., AppsFlyer Incrementality, Meta Conversion Lift).

- Collaborate with Data Analytics and Data Science teams to ensure accurate implementation and interpretation of experiments.

- Support operational execution while methodology and statistical evaluation remain with Data Science.

- Assist with onboarding, integration, and continuous quality assurance of external marketing and analytics platforms.

- Manage relationships with external marketing technology vendors and ensure reliable platform operations.

- Validate partner data and coordinate issue resolution across internal and external collaborators.

- Aggregate spend, impressions, installs, attribution, and performance metrics across advertising partners.

- Produce recurring operational reports for User Acquisition and Growth collaborators.





- Identify reporting inconsistencies and bring up reconciliation issues to the Data Analytics team.

- Track campaign spend against planned budgets and pacing targets.

- Proactively flag deviations, delivery risks, or unexpected performance changes.

- Build and maintain lightweight operational dashboards using partner-exported data and spreadsheet-based reporting tools.

- Ensure accurate implementation of campaign tracking, UTM structures, AppsFlyer links, and event configurations.

- Collaborate with User Acquisition teams to confirm tracking prior to campaign launches.

- Monitor attribution health across partner platforms and advance technical issues when necessary.

- Collaborate with User Acquisition, Marketing, Data Analytics, Data Science, and Engineering teams to facilitate smooth campaign implementation.

- Translate operational business requirements into actionable requests for centralized data teams when deeper analytical work is required.

- Help improve operational processes across marketing technology and reporting workflows.

Requirements

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- 2+ years of experience in Business Analytics, Marketing Analytics, Ad Operations, Growth Analytics, or similar role

- Experience engaging with digital marketing platforms, mobile advertising, or performance marketing





- Hands‑on experience with Mobile Measurement Partners (AppsFlyer preferred)

- Strong understanding of mobile attribution and marketing performance metrics

- Experience using advertising platform dashboards (Meta, Google Ads, TikTok, Unity, AppLovin, etc.)

- Strong analytical and problem‑solving skills with the ability to interpret campaign performance

- Advanced Excel and/or Google Sheets skills

- Excellent communication and collaborator management skills

- Ability to prioritise multiple tasks in a fast‑paced environment

- Background in mobile applications, gaming, or performance marketing (preferred)

- Familiarity with SKAdNetwork (SKAN) and privacy‑centric mobile measurement (preferred)

- Experience with partner‑native incrementality testing tools (preferred)

- Experience collaborating with external marketing technology platforms and analytics providers (preferred)

- Exposure to BI tools such as Looker, Redash, Tableau, or Power BI (preferred)

- Basic understanding of SQL for reading or validating data (not production development) (preferred)

- Experience with campaign tagging, tracking links, and event configuration (preferred)

- Experience in mobile gaming, especially free‑to‑play or social casino (nice to have)

- Experience assisting User Acquisition teams (nice to have)

- Familiarity with retargeting platforms and attribution ecosystems (nice to have)

- Experience with creative analytics platforms and marketing automation tools is a plus

- Experience with MMP products (nice to have).

Core Competencie

📌 Business Analyst (Cataluña)
🏢 Aristocrat
📍 Cataluña