Our software is used by utilities serving more than 25 million people across the United States, Spain, Portugal, Brazil and other countries. Spanish customers include Consorcio de Aguas Bilbao Vizcaya, Acciona Agua, EMALSA and EMUASA-Veolia. Utilities use Baseform to predict pipe failures, plan capital investment, and monitor their networks in real time.
Our Spanish team is growing. We are looking for a self-directed sales professional who can run existing and new customers and help grow our sales in Spain.
You will develop and execute Baseform's Spain sales strategy, building a consistent and predictable pipeline of water and wastewater utilities, directly and through partners. You will run deals end to end, from first meeting to signed contract. You will have a high degree of autonomy: you plan your own territory and week, work alongside the spanish engineering team, and work remotely with our teams in Portugal.
Prospect, qualify and close new subscriptions with municipal and investor-owned utilities
Use cooperative purchasing and partner contract vehicles where available
Keep the CRM (HubSpot) up to date at all times
Share market and customer feedback with our sales, product and marketing teams




Help build the Baseform sales playbook and help onboard future sales team members
Collaborate closely with the Baseform General sales team and take ownership of your contribution to the Baseform sales process and company culture
5+ years of B2B sales, including at least 2 years selling software, analytics or technical services to spanish municipalities, utilities or public agencies
~ Comfortable running the full sales cycle on your own: prospecting, discovery, demo, proposal, negotiation and close
~ Confident with data-heavy software, and able to demo it credibly without an engineer in the room
~ Disciplined with CRM and forecasting (HubSpot preferred)
~ Native Spanish speaker with fluent English proficiency
~ Experience with pipe failure prediction, asset management, non-revenue water or network monitoring products
~ Experience hiring, coaching or leading other sellers, or building a sales process from scratch
~ Experience in an early-stage or fast-growing company
~ German or French as a third language

A product with proven results at some of the largest spanish utilities
Real ownership of a growing market, with direct access to the company's founders
Type:Full-time

📌 Sales Director - Spanish-speaking (Global - Remote) (Valencia)
🏢 Baseform
📍 Valencia