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Consulte la descripción del puesto a continuación. Si confía en que tiene las habilidades y la experiencia adecuadas, envíe su solicitud hoy mismo.

Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family-owned company with a long-term commitment to our brands and stakeholders.

The Opportunity

Puig is seeking a highly experienced and visionary Global Head of Media Data to build and lead a best-in-class media data capability across Paid, Owned, and Earned ecosystems with our CRM, Consumer and Media Data & Insight Team (Consumer & AI Accelerator Office team), supporting our portfolio of brands across all markets.

This role is critical to transforming media data into a core business driver, enabling:

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- smarter investment decisions

- advanced performance measurement

- scalable AI and data use cases

The Head of Media Data will act as a central pillar between Business, Data and Tech, ensuring that media data is structured, reliable, and fully activated to deliver measurable impact.

Scope & Team Leadership

You will lead a multidisciplinary team including:

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- Global Paid Media Data Manager

- Global Social Data Data Manager

- Global Media Data Product Manager

- Global Media Tracking Manager

You will build a strong center of expertise, combining:

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- media analytics

- data governance & tracking

- data products

What you'll get to do

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- Define and lead the general Media Data strategy and roadmap

- Position media data as a strategic asset supporting business growth and transformation

- Build a long-term vision integrating:

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- o measurement

- o consumer understanding

- o AI-driven use cases

2. Advanced Measurement & Performance Excellence

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- Lead end-to-end media measurement strategy, including:

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- o Attribution frameworks

- o Brand & performance measurement

- Oversee econometric and advanced analytics approaches to:

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- o quantify marketing impact

- o optimize media investments

- o support budget allocation decisions

- Drive the evolution towards holistic, cross-channel performance measurement

3. Media Data Ecosystem, Governance & Tracking

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- Define and enforce global media data standards, including:

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- o tracking frameworks (tagging, pixels, taxonomy)

- o KPI harmonization

- o data models across Paid / Owned / Earned

- Ensure data quality, consistency, and scalability across all markets and platforms

- Partner with Tech and Data Governance teams to build a robust, future-proof ecosystem

4. Data Products & Scalable Activation

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- Structure media data into reusable, scalable data products (dashboards, datasets, models, AI use cases)

- Define roadmap, use cases, and prioritization based on business value

- Ensure delivery of self-serve, high-quality analytics assets

- Drive adoption of data solutions across brands and markets

5. Insight Generation & Business Impact

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- Transform complex analyses into clear, actionable business recommendations

- Build strong narratives linking:

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- o media performanceo consumer behavior

- o business outcomes

- Act as a trusted partner for senior stakeholders on media investment decisions

6. Cross-functional Leadership & Stakeholder Management

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- Act as the key interface between Business, Media, Tech, Data, and external partners

- Collaborate with:

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- o Global & Local Marketing teams

- o Media agencies

- o Tools vendors

- o Data & Tech teams

- Align stakeholders around a shared measurement and data vision

7. Team Leadership & Capability Building

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- Build and lead a high-performing team of media data experts

- Develop capabilities across:

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- o advanced analytics

- o data product mindset

- o business translation of insights

- Create a culture of excellence, ownershi

📌 Global Head of (Barcelona)
🏢 Puig Deutschland
📍 Barcelona