Growth Manager (German Market) - Barcelona - 40h

¿Posee las habilidades y la experiencia adecuadas para este puesto? Siga leyendo para descubrirlo y envíe su solicitud.

Published 20 of May

At MiiN Cosmetics, we are pioneers in bringing the best of Korean beauty to Europe. Our passion for K-Beauty drives everything we do, from offering high-quality products to creating a unique and immersive shopping experience. Join our team as a Growth Manager for Germany and dive into the fascinating world of K-Beauty, leading our expansion in a key European market. You'll play a crucial role in ensuring the sustainable and efficient growth of MiiN in Germany by crafting and executing strategic marketing initiatives aligned with our business plan.

This role offers a unique opportunity to lead comprehensive growth strategies, combining meticulous financial management with impactful brand communication to resonate effectively with the local German audience. If you're a strategic thinker, results-oriented, and eager to drive market success in the cosmetics industry, this is your chance to contribute to a dynamic, multicultural environment.

Are you ready for a new challenge? Read on to learn more about the skills required for this role.

Please note:

-

- This is a full-time position.

- Our Growth Manager for Germany will be based in Barcelona.

What will be your responsibilities?

Growth Strategy & Planning

-

- Develop and execute a comprehensive marketing plan, leveraging an optimal mix tailored to German market nuances for sustainable brand growth.

- Collaborate with design, performance, finance, and e-commerce teams to forecast market needs accurately and localize campaigns,



boosting brand visibility and engagement.

- Enhance customer experience by analyzing feedback and implementing improvements across the customer journey (e.g., timely delivery, shipping, website navigation).

Market Analysis & Reporting

-

- Utilize market data and KPIs for strategic decision-making.

- Track campaign performance across various channels, generating monthly reports and conducting daily sales analysis.

- Monitor market trends and competitor activities to ensure MiiN remains competitive.

- Provide monthly analysis, diagnostics, and feedback on promos, performance, UX/UI, Paid Campaigns, and Influencer Activations. Propose improvements to drive conversions, build Brand Awareness, and optimize customer experience to meet targets.

P&L; Management

-

- Hold full responsibility and accountability for the P&L;, including financial and budgetary control for the German market.

- Craft the annual budget and monitor expenditures to align with set financial goals.

Digital Marketing & E-commerce

-

- E-commerce Optimization: Identify pain points in the customer journey (Browse to checkout), ensuring a satisfying experience. Implement web changes and confirm promotions are well-executed. Optimize content and communication for clear customer understanding.

- Social Media:



Coordinate with the Content Marketing Specialist on social media strategy. Aid with local content creation (voiceovers, videos) and conduct benchmarking of social trends/competitors. Implement a live strategy to drive sales and community engagement (minimum one live stream per month).

- Influencer Management: Manage long-term and new paid collaborations (negotiation, briefings, content proofing, reporting results using Google Analytics/Prestashop, COS definition, performance analysis). Coordinate non-paid collaborations with micro-influencers (briefings, follow-ups). Build a network of creators and micro-influencers for potential affiliate partnerships.

- Co-branding: Define the co-branding strategy to ensure quarterly collaborations for increased brand awareness. Conduct benchmarking, initiate brand contact, and manage cross-departmental workflow. Report results based on KPIs and objectives, preparing necessary materials and communication.

- Paid Media (ADS/Paid Social): Define market-compatible strategies with the performance team. Coordinate content for Google Ads, Bing, Meta, and TikTok alongside the Content Marketing Specialist.

- Email Marketing: Define and set an emailing calendar aligned with monthly campaigns/promotions. Conduct benchmarking for innovative concepts and effective subject lines. Assist with content definition and creation for monthly newsletters, and manage sending via Salesforce.

Offline Initiatives

-

- PR & Events: Manage and collaborate with the PR agency for press releases, press days, events, and influencer collaborations. Identify and coordinate n

📌 Growth Manager (Barcelona)
🏢 Miin Cosmetics
📍 Barcelona