At Azeus Convene, we're on a mission to help organizations navigate the complex world of board management and ESG reporting, empowering leaders to make smarter, faster decisions. As part of our growth in Spain, we're looking for a Marketing Manager - Spain to take full ownership of our marketing efforts for Convene Board Portal and Presgo ESG Reporting. We are looking for a Marketing Manager - Spain who takes full ownership of pipeline generation and revenue impact. This is not a support role — it is the single point of accountability for marketing's contribution to the Spain revenue target (€288,000), covering both Convene Board Portal and Presgo ESG Reporting.

You will be the growth engine for the Spanish market.

Brief, review, and approve multi-variant outbound sequences in HubSpot, segmented by sector and product. Ensure consistent messaging and competitive positioning against DiliTrust Pipeline sourcing for Sales Lead: Specifically identify and qualify large opportunities (€20k+) for the Sales Lead's pipeline. This is the critical marketing deliverable - without it, the 60/40 split makes her Spain pipeline unsustainable Pipeline attribution: Track and report marketing-sourced and marketing-influenced pipeline in HubSpot. Monthly reporting on outbound performance, meeting generation, and pipeline value Competitive Positioning & Sales Enablement Competitive collateral: Produce Spanish-language case studies from reference customers (banking, retail, associations), structured for both sales use and AI search discoverability Buyer's guide: Create and maintain a gated buyer's guide for board portal selection, positioned as a lead generation asset GEO & Digital Marketing (AI Search Visibility) GEO strategy ownership:



Ensure Convene is the most-cited board portal provider in Spanish AI search results (ChatGPT, Perplexity, Gemini) Content production: Brief freelance specialists to produce GEO-optimised pillar pages, sector landing pages, and comparison content in Spanish. Establish baselines and report quarterly on citation rates and brand mentions LinkedIn campaigns: Maintain organic content calendar (3x/week) and ghost-write personal profile content for the sales team SEM: Set up and manage Google Ads campaigns for Spanish governance search terms Associations, Events & Market Presence Association partnerships: Develop sponsorship proposals, co-branded content, and event participation plans Roundtable events: Secure speaker slots where possible Chamber of Commerce: Manage memberships with Barcelona and Madrid Chambers of Commerce for networking and credibility Database Management & HubSpot Target database: Build and maintain a 500+ company database in HubSpot, segmented by sector, territory (North/South), product fit (BP/ESG/both), and deal size. Set up and optimise HubSpot workflows for outbound sequences, nurture campaigns, and event follow-up Website & Content Localisation Spanish web presence: Oversee Spanish-language pages on azeusconvene.Ensure pages are optimised for both traditional SEO and AI search (GEO), with appropriate schema markup Content localisation: Adapt global Convene and Presgo marketing materials for the Spanish market.



Ensure cultural relevance and alignment with local competitive positioning Resource & Budget Management Budget ownership: Manage the €36,000 annual marketing budget across association sponsorships, events, digital advertising, GEO content, and collateral production External resource management: Brief, manage, and quality-control freelance specialists (Spanish copywriters, GEO content producers, graphic designers, digital PR) and coordinate with remote marketing operations support for database building, scheduling, and basic reporting Reporting: Deliver monthly marketing performance reports covering pipeline attribution, outbound metrics, GEO progress, and budget spend. Weekly sync with the Spain sales team to review pipeline, identify deals requiring marketing support, and flag large opportunities for the Sales Lead UK marketing: Fortnightly alignment with the Head of Marketing (UK) on integral campaigns, content sharing, and campaign learnings Customer Success: Requirements 5+ years of B2B marketing experience with clear ownership of pipeline generation. Proven experience in the Spanish market, with understanding of business culture and regulatory dynamics. Hands-on experience with HubSpot or equivalent marketing automation platforms. Experience managing freelancers, agencies, and distributed stakeholders. Strategic mindset with ruthless prioritisation skills. Native Spanish and professional English proficiency. Ability to work autonomously in a hybrid/remote environment with UK-based stakeholders. Hybrid working model based in Madrid with travel across Spain (6-10 trips/year) and occasional UK visits. Competitive salary and benefits aligned with Spanish labour law.

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📌 Marketing Manager with Spanish (Madrid)
🏢 Talantir
📍 Madrid