Online Channel Manager (España)

Online Channel Manager (España)

27 oct
|
Mira
|
España

27 oct

Mira

España

About Mira Mira is a San Francisco-based hormonal health company providing integrative care and hormonal testing for over 300,000 customers. as America's fastest-growing femtech company. Mira's breakthrough innovation was creating the market's only FDA-compliant at-home hormone monitor with quantitative testing technology. From the beginning, our mission has been to make hormone data accessible and meaningful — so women can understand their bodies and make confident health decisions at every stage of life, from cycle health and family planning to hormonal imbalances and the menopause transition. We are committed to improving real health outcomes through personalized insights, cutting-edge technology, and science-backed data — turning hormone information into practical guidance for everyday wellbeing. This is a commercial leadership role with end-to-end accountability for the Amazon channel, including revenue, P&L;, advertising, conversion, customer experience, operations, and product assortment. You will own the Amazon strategy, build and execute the commercial growth plan, manage the channel's financial performance, and lead the team responsible for day-to-day execution. You will have the authority to set channel priorities, manage approved budgets, coordinate resources, and make commercial decisions within agreed financial and brand guidelines. If you are excited about building and owning a fast-growing Amazon business while making a meaningful impact on women's health, we would love to hear from you. Build and own the annual and quarterly Amazon business plans, including revenue forecasts, advertising budgets, promotional investments, and profitability targets. Identify the biggest growth opportunities and profitability constraints, prioritize investments,



and make data-driven commercial decisions. Establish clear channel KPIs, reporting, and performance reviews, with accountability for results. Identify opportunities to grow new-customer acquisition, kit sales, repeat purchases, and market share. Balance short-term revenue growth with sustainable profitability and long-term organic performance. Coordinate Amazon's commercial strategy with Mira's DTC business to ensure alignment on positioning, pricing, promotions, and customer experience. Personally manage Amazon advertising initially Take direct ownership of Amazon advertising strategy and hands-on execution, including Sponsored Products, Sponsored Brands, Sponsored Display where available, and DSP. Manage targeting, bids, budgets, keyword strategy, exclusions, campaign structure, and creative testing. Own Amazon conversion, content, and merchandising Lead the Amazon Marketing/CRO function, setting priorities for listing optimization, search visibility, conversion, and merchandising. Oversee product titles, descriptions, imagery, A+ Content, Brand Store, and search optimization. Establish a structured experimentation program to improve conversion rates and organic performance. Use customer insights, reviews, search data, and performance analysis to continuously improve product presentation and the shopping experience. Partner with the central Brand and Creative teams to deliver high-quality, consistent content. Lead Amazon operations and ensure execution excellence Directly manage the Amazon Operations Manager, with accountability for the operational performance of the Amazon channel. Ensure product availability, effective FBA inventory management, replenishment planning, and operational readiness for launches and promotions.

📌 Online Channel Manager (España)
🏢 Mira
📍 España

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