Who We ArePower Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes. Who We ArePower Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes. For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. Proficiency in spoken and written English at an advanced level is required for this role. As the Programmatic Senior Strategist, you are responsible for owning the execution, performance, and growth of your marketing service within your book of business. You are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis, and have a strong understanding of your service's strategy and the levers to pull to drive performance Lead and drive strategic collaboration with cross-functional teams, guiding and aligning specialists, planning teams, marketing sciences,



and account teams to develop and execute highly sophisticated programmatic strategiesProvide senior-level insights and guidance to shape overall programmatic direction, ensuring alignment with organizational goals and industry best practicesDesign and implement comprehensive programmatic campaign strategies across a range of channels, including mobile, display, video, CTV, DOOH, and audio, demonstrating advanced understanding and expertise in programmatic advertising methodologiesOversee the onboarding of new programmatic accounts and campaigns within DSPs, employing advanced strategies and leveraging cutting-edge technologiesSpearhead the identification of strategic audience segments and establish key data partnerships to optimize addressable campaigns and enhance targeting precisionFoster relationships and negotiate with high-profile media vendors and networks to curate media inventory that aligns with campaign objectives and target audiencesServe as the primary point of contact for programmatic communications, acting as the subject matter expert and trusted advisor to clientsProvide strategic guidance and consultation to clients,



demonstrating a deep understanding of their businesses and industriesCollaborate with marketing and analytics teams to integrate advanced reporting APIs and optimize campaign performance through data-driven insightsImplement and oversee robust data integration strategies to enhance campaign efficiency and effectivenessConduct in-depth analysis of campaign performance, regularly monitoring and evaluating Key Performance Indicators (KPIs) through advanced reporting toolsDeliver comprehensive campaign insights and analysis to senior stakeholders on a regular basisIn-depth understanding surrounding measurement methodologies with the ability to support strategic recommendations with appropriate measurement solutionEmploy AI technologies to enhance and optimize business processesUtilize and leverage Power Digital's Nova ecosystem as it relates to your department 4+ years direct experience managing cross-channel performance marketing campaigns for e-commerce, B2B, and B2C lead generation companiesStrong business acumen, with the ability to translate quantitative data into actionable business insights and recommendationsProven understanding of digital marketing principles and strategies across various channels, including mobile, display, video, OTT, CTV, and audioKnowledge of ad creative best practices, including ad formats, specs, and messaging for different platformsProficiency in developing audience targeting techniques, such as demographics, behavioral targeting, and retargeting within programmatic platformsExcellent communication, collaboration and organizational skills to work effectively with cross-functional teams, clients, and vendors.
Strong attention to detail in setting up, monitoring, and managing programmatic campaignsExpertise in ad tech tools and platforms, including ad servers, ad verification tools, and ad trafficking systemsExperience managing various projects at once from start to finish and a track record of successfully building working relationships

📌 Senior Strategist, Programmatic (Álava)
🏢 Power Digital Marketing
📍 Álava