Company DescriptionNo espere a enviar su solicitud después de leer esta descripción; Publicis Groupe, the world 's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.
Company DescriptionPublicis Groupe, the world 's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.
Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer.
OverviewWe are looking for a Insights Analyst to join the Insights team within One Strategy at Publicis Groupe. Based in Barcelona, this role is focused on transforming audience, market, and behavioral data into actionable insights that support strategic decision?Working closely with media, brand, and digital strategy teams, you will help develop a deeper understanding of audiences and their interactions across multiple touchpoints, contributing directly to more effective media and communication strategies.




ResponsibilitiesAudience Analysis & Media ConsumptionIndependently use research and audience measurement tools such as Kantar, AIMC (EGM), and other market intelligence sources.
Analyze media consumption data to identify patterns, emerging trends, opportunities, and strategic tensions.
Develop audience profiles and consumer understanding to support media and communication planning.
Audience Development & SegmentationDefine actionable audiences through the integration of:Market and consumer research data (Kantar, AIMC, etc.). party client and group data.
Data Integration & Consumer UnderstandingCombine media, consumer, social, and internal data sources to create a holistic view of the consumer.
Integrate declarative and behavioral data to understand both what people say and what they actually do.
Support the enrichment and interpretation of audience intelligence through multiple data sources.
Strategic Insight GenerationIdentify patterns, shifts in consumer behavior, emerging signals, and business opportunities.
Strategic Project SupportCollaborate with Connections, Brand, and Digital Strategy teams on strategic initiatives.
Contribute to pitches, client projects, and key initiatives across the group,



particularly within the media ecosystem.
Data StorytellingDevelop clear, concise, and compelling narratives based on research and data analysis.quality presentations and insight reports tailored to business and client needs.
Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.
Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and integral training programs specialized according to your role, covering both technical and soft skills.
Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel". Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.
Attractive holidays package including your birthday & Advertising Day off plus some additional days off. s status in any group or class protected by law.
All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. xqysrnh Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas.

📌 Insight Analyst (Barcelona)
🏢 Publicis Groupe España
📍 Barcelona