At Miele, Immer Besser is more than just a promise to our customers — it also shapes the way we work together. In our Madrid office, we are looking for a Brand Specialist who wants to contribute to a collaborative, international, and people-focused environment, joining our Marketing Team.

Key Responsibilities
of the role include: Brand Campaigns & Activation
• Execute global brand and digital campaigns in the Spanish market
• Localize integral campaign assets and coordinate the delivery of campaign materials to media agency.
• Develop and implement local brand activation initiatives that strengthen brand awareness, consideration and desirability. Social Media & Content
• Develop and execute the local social media strategy in line with global guidelines and market needs.
• Plan, execute and optimize paid social media campaigns supporting owned content initiatives. Media Strategy & Planning
• Contribute to the development of the annual media strategy based on business priorities and brand objectives, closely working
• Brief and collaborate closely with the media agency to ensure flawless campaign execution across all channels. Public Relations
• Support the development of the local PR strategy to strengthen brand reputation.
• Collaborate with internal and external partners to maximize earned media opportunities. What are we looking for?
• Bachelor's degree in Marketing, Communications, Business or a related field.
• 3+ years of experience in a similar role,



or at least in Media Planning and Social Media or Integrated Marketing.
• Fluent in Spanish, and high proficiency in English.
• Good understanding of digital marketing and social media platforms.
• Great project management skills with the ability to manage multiple stakeholders and priorities, as well as analytical mindset (with experience monitoring KPIs) and translating insights into action.
• Excellent communication and relationship management skills.
• Positive and can-do attitude, with a creative and proactive approach as well as great organization skills.
• Available to travel as required by the business. Ideally (but not a must):
• Prior relevant experience within a premium or consumer brand.
• Previous experience with Public Relations and Brand Activation.
• Experience working in an international matrix organization. What do

we offer
?
• A competitive salary, an annual bonus based on company profits as well as meal vouchers, among other company benefits.
• Full time position (40h/week), with flexible hours.
• Hybrid working model.
• December 24 and 31 as additional days off.
• Available parking for employees.
• Our open-concept working space with free coffee and fruit, as well as a fully equipped Miele kitchen to enjoy and share lunch with your colleagues, if wished.
• The opportunity to learn and grow in a multidisciplinary and very dynamic marketing team.

📌 Brand Specialist (Madrid)
🏢 Miele España
📍 Madrid