27 oct
|
Michael Page
|
Madrid
27 oct
Michael Page
Madrid
We are an international insurance and reinsurance business with 30 years of experience and a growing presence across Europe. Our European businesses bring together specialist expertise in insurance and insurance distribution, with a strong focus on surety, financial guarantees and selected specialty lines. We are an international insurance and reinsurance business with 30 years of experience and a growing presence across Europe. Our European businesses bring together specialist expertise in insurance and insurance distribution, with a strong focus on surety, financial guarantees and selected specialty lines. We are a B2B business working with corporate clients, brokers and business partners across several European markets. Our approach combines insurance expertise with an understanding of corporate finance and credit risk. As we grow, we want to strengthen our corporate reputation, brand positioning and communications across Europe, while developing a consistent internal identity and culture that preserves our entrepreneurial spirit. This is where you come in. Client Details We are an international insurance and reinsurance business with 30 years of experience and a growing presence across Europe. Our European businesses bring together specialist expertise in insurance and insurance distribution, with a strong focus on surety, financial guarantees and selected specialty lines. We are a B2B business working with corporate clients, brokers and business partners across several European markets. Our approach combines insurance expertise with an understanding of corporate finance and credit risk. As we grow, we want to strengthen our corporate reputation, brand positioning and communications across Europe, while developing a consistent internal identity and culture that preserves our entrepreneurial spirit.
This is where you come in. Your Mission Your mission will be to strengthen our corporate reputation, brand positioning and communications, helping us communicate our expertise, business evolution and value proposition while building a credible, consistent presence across our markets. One of your first major assignments will be to lead the communications and implementation planning for a new corporate brand identity, currently targeted for Q1 2027. Working with senior management and local teams, you will help develop the brand positioning, narrative and key messages around the new name and visual identity, and turn these into a clear communications plan and coordinated European rollout, involving external specialists where appropriate. Much of the communications framework, content and supporting materials will need to be developed from scratch. You will proactively gather information from senior leadership, establish priorities and turn strategic input into practical plans and deliverables. Beyond the rebranding, you will manage ongoing corporate communications, PR, brand and digital activities. This is a hands-on, cross-functional role with significant ownership, combining strategic judgment with practical execution rather than focusing exclusively on traditional PR or marketing campaigns. The position is expected to report directly to the Group CEO in Madrid,
working closely with senior management and local teams across Europe. Description Your Responsibilities Corporate Communications, PR & Reputation Develop and implement corporate communications and PR activities aligned with Barents' business objectives, strengthening our reputation among clients, brokers, business partners and other stakeholders. Develop corporate narratives, key messages and content that communicate our expertise, business developments and value proposition. Advise and support senior management on corporate messaging, executive communications, stakeholder engagement and sensitive or reputation-related matters. Prepare announcements, press releases, articles, interviews and executive communications, while identifying opportunities for thought leadership, industry visibility and selected media engagement. Coordinate media relations and external PR specialists where appropriate, including support for sensitive communications. Brand Strategy, Positioning & Marketing Develop and maintain consistent brand positioning, identity, voice and messaging across our European businesses. Lead the communications planning and practical rollout of the new Barents brand, developing the supporting materials and coordinating implementation in line with senior management's decisions. Liaise with Barents Re in Panama during the initial brand alignment and rebranding process to support consistency in brand identity, positioning and key messaging, with a primary focus on Europe. Develop corporate presentations, company profiles, brochures, templates and other marketing collateral, alongside selected initiatives supporting business development and market visibility. Ensure consistent brand application across websites, digital channels, events, offices and ot
📌 Corporate Communications (Madrid)
🏢 Michael Page
📍 Madrid