Job Responsibilities
A Mid-Level Analytics team member is responsible for managing setup, management and reporting of customers' digital analytics assets. Overseeing a portfolio of customers' digital analytics, a Mid-Level Analytics team member will take ownership of digital analytics relationships with customers and support the wider digital team in meeting their customers' needs and objectives.
The role offers a lot of freedom to help inform and guide customers to the most effective methods of digital analytics as well as problem-solve issues and report on performance.
We expect you to be an 'expert' in Google Analytics (GA), Google Tag Manager (GTM) and Looker Studio and help upskill Junior Analytics team members, along with the wider digital team and customers.
MAIN TASKS & RESPONSIBILITIES
The following is a non-exhaustive list of accountabilities and responsibilities of a Mid-Level Analytics team member:
Overall
Manage the creation of tracking matrixes for clients' Digital Analytics implementations
Oversee the setup of digital analytics tracking using TMS such as Google Tag Manager
Using data visualisation tools, such as Looker Studio, create reports for both customers and internal stakeholders based on briefs provided
Analyse web analytics data and use it to make informed decisions and recommendations for both customers and internal stakeholders
Attend appropriate calls/meetings with customers
Add value to the planning and delivery of web analytics work by identifying opportunities for improvements in setups
Provide client and internal training for GA, GTM and Looker Studio
Proactively lead senior internal relationships & communicate technical subjects effectively




Communicate more complex technical recommendations with 3rd Parties (e.g. web developers)
Key competencies
Able to demonstrate proficiency and leadership with (i) analysis, reporting & communication and (ii) technical understanding of relevant platforms and be known as a 'thought leader'.
Manage, define and lead training programs (internal and external) for Google Marketing Platforms.
Identify knowledge gaps and effectively plan solutions
Lead meetings and communication around day-to-day delivery for clients
Deep understanding of tagging relating to media platforms
Demonstrate more than technical competency, for example, commercial awareness, or project management skills
REQUIREMENTS
Experience
As a guide, we would expect a person to have a minimum of around 3 years in a Digital Analytics role using GA, GTM and Looker Studio
Experience in the use of JavaScript, SQL and BiqQuery is also highly desirable
A broad understanding of Digital media and Conversion Optimisation is beneficial
Able to demonstrate proficiency at customer management, multi-tasking and working to tight deadlines
Skills & Knowledge
Drives successful results for themselves and for their team members on their customers
Builds strong relationships with customers
Ownership of a customer's KPIs
Able to carry out different kinds of work, including strategy, planning and implementing a plan across customers
Able to carry out quality assurance of junior team members' work
Naturally curious and starting to challenge the way things are done in a mature and professional way
Basic delegation of tasks which would usually be handled by junior team members
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