Digital Marketing Specialist
(Affiliate/Refferal Programs/Webinars)
Barcelona
We are looking for outliers, wired differently from the traditional law firm mindset
At Lexidy, we work with passion and purpose We help expats and entrepreneurs do business and make investments in Europe. We serve them by providing 360-degree assistance for the most important milestones in their lives.
We are a Legal Tech Boutique that's wired differently to simplify our customers' lives. We are sharp, digitally focused and dynamic.
? Location: Barcelona-Spai
n
?The Te
am
We're looking for a strategic, analytical Growth Marketer to support and coordinate growth initiatives across B2C and B2B channels. This role, part of the Marketing Team, acts as a key connection point between the CMO and the marketing team, ensuring initiatives are aligned, tracked, and continuously optimized. The Digital Marketing Specialist will not be the main executor of campaigns, but rather a growth enabler: reviewing performance, guiding experimentation, organizing initiatives, and turning data into clear recommendations for the team.
? Tasks and Key Responsibilities
The focus will be on
Webinars, Events & Partnerships
Coordinate and oversee webinars with lawyers as part of the growth strategy.
Keep track of offline events and
partnerships
, ensuring proper monitoring of their performance and follow-up journeys within marketing tools.
Support
optimization of event and partnership-led initiatives
based on data and insights.
Other tasks include:
Growth & Performance Marketing (Strategy, Review & Enablement)
Support acquisition and lifecycle retention strategies across B2C and B2B channels.
Review and provide guidance on performance marketing initiatives across paid media,



SEO, and email marketing.
Help define growth priorities and experimentation roadmaps across the full funnel.
Review growth experiments, funnels, and conversion optimization initiatives.
Turn data insights into clear, actionable recommendations for the marketing team and CMO.
Ensure growth initiatives are aligned with overall marketing and business objectives.
Manage and supervise freelancers and external providers.
CRM, Lifecycle & Lead Distribution
Maintain a strong understanding of CRM and lifecycle marketing flows to support and review team initiatives.
Work on lead distribution setup and monitoring, ensuring correct tracking and attribution within marketing systems.
Review lifecycle journeys for both B2C and B2B audiences and suggest optimizations.
Support the use of no-code automation tools (Zapier, Make) to improve efficiency and consistency.
Leverage AI-powered tools (including Gensy.ai) to enhance marketing workflows and insights.
Marketing Operations, Tracking & Reporting
Keep track of all marketing campaigns, experiments, and initiatives across the team.
Ensure marketing initiatives are properly documented, monitored, and followed up with team members.
Own and maintain marketing reporting and dashboards.
Monitor performance across all marketing channels and initiatives.




Provide regular performance summaries and insights to the CMO.
?You have:
Experience in digital marketing or performance marketing, Affiliate, Refferal Programs,Webinars .
Project Management skills
Experience working across both B2C and B2B marketing models.
Background in marketplaces, e-commerce, SaaS, or consumer-facing apps (ticketing experience is a plus).
Proven understanding of acquisition and lifecycle retention strategies.
Strong analytical mindset with the ability to interpret data and guide decisions.
Hands-on familiarity with analytics tools (GA4, GTM, Looker Studio).
Comfortable working with no-code automation tools (Zapier, Make); AI-driven tools are a plus.
Highly organized, detail-oriented, and comfortable coordinating multiple initiatives.
Languages: English is a must.
Nice to Have
Experience in legal-tech or regulated industries.
Exposure to AI-enhanced marketing workflows.
Experience supporting event-led or partnership-driven growth.
? What's in it for you?
An open-minded and collaborative organizational culture of enthusiastic lawyers.
Informal, entrepreneurial and flexible atmosphere in our offices.
Free coffee, drinks and healthy snacks.
Cobee for flexible Salary
Wellhub: go to the best gyms and classes
A Career Development Plan: takes place every six months and is focused solely on you.
A network of coaches and mentors to boost your leadership skills and personal development.
Access to learning and development platforms.
Adaptable working with remote options.
Corporate Erasmus opportunities within our offices around Europe.
Accountability is one of our favorite words. We strive for autonomous and independent ways of wor

📌 Digital Marketing Specialist (Laza)
🏢 Lexidy
📍 Laza