About the Role

Our client is seeking a sharp and analytical Analista de Tendencias de Medios y Consumo to join their team in León, Guanajuato . This role is critical for identifying emerging trends in media consumption, audience behavior, and public discourse, providing valuable insights to inform strategic decision-making. The idóneo candidate will possess a strong aptitude for research, data analysis, and a keen understanding of the evolving media landscape. You will be responsible for monitoring various media channels, analyzing consumer data, and translating complex information into actionable recommendations for our client's Medios y Relaciones Públicas initiatives. This position offers an exciting opportunity to work at the intersection of media, technology, and consumer behavior in a hybrid work setting, allowing for both focused remote work and collaborative in-office sessions in León . We are looking for an inquisitive and detail-oriented individual who can uncover meaningful patterns and predict future shifts in the media ecosystem, ensuring our client remains ahead of the curve.

Key Responsibilities

- Conduct in-depth research on media consumption patterns, audience demographics, and consumer behavior.
- Analyze data from various sources, including surveys, social media, market reports, and media analytics platforms.
- Identify emerging trends, shifts in public opinion, and potential opportunities or threats in the media landscape.
- Prepare comprehensive reports and presentations summarizing key findings and strategic recommendations.
- Monitor and analyze competitor activities and industry developments.
- Collaborate with marketing, communications, and strategy teams to integrate trend insights into planning.
- Develop predictive models for media consumption and campaign effectiveness.




- Stay informed about new technologies and methodologies for data analysis and trend forecasting.
- Present findings to stakeholders at various levels of the organization.
- Contribute to the strategic development of content and communication campaigns based on identified trends.

Requirements

- Bachelor's degree in Marketing, Communications, Statistics, Sociology, or a related quantitative field.
- 2-4 years of experience in market research, data analysis, trend forecasting, or a similar role, preferably within the media or communications industry.
- Strong analytical and quantitative skills, with proficiency in data analysis tools (e.g., Excel, SPSS, R, Python).
- Experience with social listening tools and media analytics platforms.
- Excellent research and report-writing skills in Spanish; proficiency in English is a plus.
- Ability to synthesize complex information and present it clearly and concisely.
- Strong understanding of the Mexican media landscape and consumer behavior.
- Detail-oriented with a high degree of accuracy.
- Ability to work independently and collaboratively in a hybrid work environment.
- Proactive and curious mindset, with a passion for uncovering insights.
- Familiarity with survey design and execution is advantageous.

Benefits

Our client offers a competitive salary, a comprehensive benefits package, and the flexibility of a hybrid work model in León, Guanajuato . This role provides significant opportunities for professional growth and development in a challenging and rewarding field within Medios y Relaciones Públicas . You will work with a dedicated team and contribute to high-level strategic initiatives. We believe in fostering a culture of continuous learning and provide access to professional development resources. Join us and play a key role in shaping our client's understanding of the media and consumer landscape, contributing directly to their strategic success.

📌 Analista de Tendencias de Medios y Consumo (León)
🏢 Placements24
📍 León