Part-Time — 20hs to start | Remote | Long-Term Contract

About the Role Our client, a US-based full-service marketing agency and close Klaviyo partner, is looking for an Email Marketing Specialist to join its email team as a strategist across multiple ecommerce client accounts. You will own the email and SMS strategy for your accounts and the results that come from it. Dedicated designers and builders handle creative and technical execution, so your focus stays on strategy, performance, and quality.

Key Responsibilities

Own email and SMS strategy for multiple client accounts in Klaviyo, including flows, campaigns, segmentation, A/B testing, and pop-ups

Audit new accounts: revenue attribution (flows vs. campaigns), core flow coverage, campaign cadence, segmentation quality, list growth, deliverability health, integrations, and billing/active profile optimization

Design flow architecture with profile and flow filters, conditional splits, and trigger logic across the full lifecycle (welcome, browse/cart/checkout abandonment, post-purchase, repurchase, winback)

Build segmentation strategies based on purchase and engagement behavior, including RFM-based segments

Diagnose and fix deliverability issues, including authentication/domain setup, inbox placement testing, content adjustments, and list hygiene

Write and review email copy and creative briefs for designers

Act as the final QA checkpoint before flows go live and campaigns are scheduled or sent

Report on performance and explain strategic decisions using revenue and engagement data

Collaborate with the head of email, designers, builders, media buyers,



and other marketing teams

Requirements

Hands‑on Klaviyo experience as the primary owner of client accounts, not only sending campaigns

Ability to clearly explain how core flows work and relate to each other, including flow filters, profile filters, and conditional splits

Solid understanding of lifecycle marketing and customer progression from first touch to repeat purchasePractical experience troubleshooting deliverability issues

Experience making and defending decisions with performance and revenue data

Experience managing multiple ecommerce/DTC accounts at the same time

Strong written and spoken English

Nice to have:

Complex multi-channel flow architecture (email + SMS)

Klaviyo integrations, API/custom events, or non-Shopify setups

Deliverability recovery experience on accounts with low scores

BFCM campaign planning and execution

Agency experience

Exposure to hospitality, B2B, or subscription brands

Familiarity with Meta/Google attribution

Ideal Candidate The adecuado candidate thinks in Klaviyo naturally. When asked how a flow should be structured or why an account is underperforming, they answer from real experience, not from a script. They are curious and technically minded, enjoy digging into flow logic and deliverability data, and treat the accounts they manage as their own, including owning outcomes when results drop. They communicate clearly and confidently, are comfortable with occasional client conversations, and work well within a structured team where strategy and execution are split across roles.

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📌 Email Marketing Specialist (Klaviyo) (Málaga)
🏢 Talent Global
📍 Málaga