Baseform develops SaaS solutions for the water and wastewater industry. Our software is used by utilities serving more than 25 million people across the United States, Spain, Portugal, Brazil and other countries. Spanish customers include Consorcio de Aguas Bilbao Vizcaya, Acciona Agua, EMALSA and EMUASA-Veolia. Utilities use Baseform to predict pipe failures, plan capital investment, and monitor their networks in real time.

Our Spanish team is growing. We are looking for a self-directed sales professional who can run existing and new customers and help grow our sales in Spain.

The role You will develop and execute Baseform's Spain sales strategy, building a consistent and predictable pipeline of water and wastewater utilities, directly and through partners. You will run deals end to end, from first meeting to signed contract. You will have a high degree of autonomy: you plan your own territory and week, work alongside the spanish engineering team, and work remotely with our teams in Portugal.

Responsabilities New business

Prospect, qualify and close new subscriptions with municipal and investor-owned utilities

Run discovery meetings and product demos

Negotiate pricing and terms within company guidelines

Influence customer to position our product as the preferred solution

Existing business

Take ownership of the assigned existing customer portfolio, acting as the main point of contact

Identify and pursue upsell and cross-sell opportunities

Expand user adoption within each customer account

Manage accounts to drive high satisfaction, strong loyalty, and timely renewals

Public procurement

Lead responses to RFPs,



RFQs and other solicitations, with support from the team

Where appropriate, encourage customers to define specifications that align with our product’s capabilities and differentiators

Build relationships with utility engineering, operations and procurement staff before solicitations are issued

Use cooperative purchasing and partner contract vehicles where available

Pipeline and reporting

Meet the KPI metrics defined for the position

Build pipeline through outbound prospecting, events and partners

Keep the CRM (HubSpot) up to date at all times

Deliver a weeklyforecast and a monthly pipeline review

Market presence and team

Present at conferences, webinars and DAQUAS technical groups

Contribute to case studies and marketing campaigns

Share market and customer feedback with our sales, product and marketing teams

Help build the Baseform sales playbook and help onboard future sales team members

Collaborate closely with the Baseform General sales team and take ownership of your contribution to the Baseform sales process and company culture

What we are looking for

5+ years of B2B sales, including at least 2 years selling software, analytics or technical services to spanish municipalities, utilities or public agencies





A record of closing public-sector deals through RFPs, cooperative contracts or sole source, with numbers you can share

Comfortable running the full sales cycle on your own: prospecting, discovery, demo, proposal, negotiation and close

Self-directed, organizing your own time

Confident with data-heavy software, and able to demo it credibly without an engineer in the room

Disciplined with CRM and forecasting (HubSpot preferred)

Willing to evangelize: trade shows, committees, webinars and knocking on doors

Able to write a territory plan and defend it with numbers

Based in Valencia or nearby, or willing to relocate to the Valencia area

Native Spanish speaker with fluent English proficiency

Existing relationships with utility directors, engineering firms or distributors

Experience with pipe failure prediction, asset management, non-revenue water or network monitoring products

Experience hiring, coaching or leading other sellers, or building a sales process from scratch

Experience in an early-stage or fast-growing company

Active in DAQUAS, IWA or other relevant water committees

German or French as a third language

What we offer

A product with proven results at some of the largest spanish utilities

Real ownership of a growing market, with direct access to the company's founders

Base salary, commission plan and benefits

A small, international team that values initiative

Reports to:Baseform leadership Type:Full-time Travel:30-40% (utility visits, partner events, conferences) #J-18808-Ljbffr

📌 Sales Manager Spain (Valencia)
🏢 Baseform
📍 Valencia