The Senior AI Product Manager will be a hands-on analysis partner for NIQ business stakeholders and Enterprise Productivity technology teams. The primary responsibility is to work closely with EP Tech Leads to surface business needs, define problems, elicit and document requirements, assess use cases, and validate that proposed and delivered capabilities address the agreed business need.

The role will also support the EP Owner with a concise, current view of the status of each stream. These are supporting responsibilities. The role is principally accountable for delivering high-quality business analysis and helping business and technology teams reach clear, evidence-based decisions.

Job Description Key responsibilities Business discovery and requirements

Act as the Senior AI Product Manager partner for assigned EP streams, working directly with Tech Leads, business sponsors, subject matter experts, and users throughout the delivery lifecycle

Identify operational pain points, user needs, process gaps, improvement opportunities, and use cases that warrant assessment

Plan and facilitate interviews, discovery sessions, and workshops that clarify current processes, business rules, constraints, desired outcomes, and affected users

Analyze incomplete or conflicting inputs, identify gaps and assumptions, and turn them into a clear problem statement and agreed scope

Produce fit-for-purpose analysis artifacts such as process maps, user journeys, functional and nonfunctional requirements, user stories, acceptance criteria, and decision records

Trace requirements from the original business need through design, delivery, validation, and release, keeping changes and open questions visible

Manage requirement changes and clarify their implications for scope, users, dependencies, controls, and expected outcomes

Use case assessment and validation

Define the business value, target users, expected outcomes, scope, assumptions, dependencies, risks, and success measures for each use case

Challenge unclear requests and solution-led assumptions constructively, helping stakeholders distinguishthe underlying need from a preferred implementation

Give Tech Leads the business context and stakeholder access needed to assess feasibility, solution options, and delivery implications

Coordinate business review of requirements, prototypes, proofs of concept, and delivered capabilities at the appropriate points in the lifecycle

Confirm that acceptance criteria and validation evidence address the original problem and agreed outcomes, escalating material gaps or changes

Stakeholder partnership

Build effective working relationships with business sponsors, users, subject matter experts, Tech Leads, product and delivery partners, and relevant control functions





Set clear expectations for stakeholder participation, decisions, approvals, and validation activities

Facilitate discussions where needs or requirements conflict, document the outcome, and elevate unresolved decisions with clear options and implications

Support adoption and outcome reviews by ensuring affected users understand the change and business sponsors can assess whether the intended need was met

Stream status support

Help the EP Owner maintain a concise, current view of each stream, including overall status, key milestones, blockers, risks, dependencies, decisions, and next actions

Collect and verify updates with stream owners, focusing leadership attention on material changes and items that need a decision or intervention

Qualifications Required experience and capabilities

Substantial hands-on experience as a Business Analyst or Senior Business Analyst in a technology-enabled enterprise environment

Demonstrated experience eliciting, analyzing, documenting, and validating complex business and system requirements across multiple stakeholder groups

Strong process analysis, problem definition, use case assessment, requirements management, and acceptance criteria skills

Strong workshop facilitation, stakeholder management, negotiation, and written communication skills, including the confidence to challenge ambiguity and elevate unresolved issues

Ability to create clear process models, user stories, requirements, business cases, decision records, and concise status summaries

Strong analytical judgment and attention to detail, with the ability to connect detailed requirements to broader business outcomes

Working knowledge of Agile delivery practices and common lifecycle controls from discovery through release and benefits validation

Ability to maintain a simple cross-stream status view without losing focus on detailed Business Analysis delivery

Proficiency with collaboration, requirements, process modeling, tracking, and reporting tools used in enterprise technology environments

Preferred experience

Experience supporting enterprise productivity, automation, artificial intelligence, data, analytics, or internal platform initiatives

Experience assessing AI or automation use cases, including data readiness, adoption, responsible use, and measurable business value

Familiarity with change management, process improvement, benefits realization,



or portfolio governance discipline

Additional Information Our Benefits

Versátil working environment

Volunteer time off

LinkedIn Learning

Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion

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📌 Senior AI Product Manager (Madrid)
🏢 NielsenIQ
📍 Madrid