Hi, we’re Phiture — the mobile growth consultancy working with the teams behind leading apps like Adobe, Headspace, and LEGO. We’re setting the standard for growth in the brave new digital world, and we need great people to join our integral team! WHAT TO EXPECT: Join Phiture's dynamic marketing team, where you'll dive into

mobile app retention audits and CRM programs

for a diverse clientele. Harness cutting-edge

mobile analytics tools

to decode user behavior, identify issues, and craft compelling campaigns. Lead detailed

CRM experiments

rooted in user psychology, transforming insights into dynamic lifecycle flows. Collaborate closely with clients on

A/B testing and analysis , leveraging the

Mobile Growth Stack

to drive significant outcomes. Expect a vibrant role where your creativity and analytical skills will play a crucial part in our clients' success and Phiture's continued innovation. WHAT YOU’LL DO:

Implement and optimize marketing campaigns using

Braze

to focus on

advanced segmentation and targeting strategies . Personalize and customize campaign content dynamically using

liquid logic within Braze

based on user behavior and attributes. Manage and enhance

custom attributes in Braze

to fine-tune customer engagement strategies and achieve targeted outcomes. Collaborate with the data analytics team to

integrate and leverage user data

for sophisticated campaign strategies. Develop and test

HTML code modifications





within Braze templates for optimal layout and functionality across various devices and email clients. Analyze campaign performance

to generate insights and drive continuous growth and retention metrics improvement. Provide

technical support and training

to team members on using Braze and integrating it with other tools and platforms. WHAT YOU’LL NEED:

Experience with

A/B testing

in any digital marketing channel. Proficiency in using

Braze

for planning and launching campaigns. Ability to drive data insights and build charts with analytics platforms like

Amplitude, Mixpanel, Looker, or Periscope . A

data-driven approach

with a solid understanding of

startup growth metrics, analytics, and statistics . Focus on performance and results, striving for measurable impact. Understanding of

user psychology and motivation

in mobile app usage. Nice to have: Experience working at mobile-centric startups Experience with user acquisition (ASO or Performance Marketing) Experience with copywriting for marketing or sales communications We encourage all qualified individuals to apply, regardless of their age, gender identity, ethnicity, sexual orientation, disability status, or religion. We celebrate diversity and are excited about building teams that represent a variety of backgrounds, perspectives, and skills. All employment decisions are based on qualifications, merit, and business needs.

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📌 Mobile Growth Manager - CRM (Braze) (Madrid)
🏢 Phitur
📍 Madrid