ALOHAS isn't just a footwear brand — we're proving fashion can be made differently. Every pair is produced on demand, so we only make what's truly wanted, cutting overproduction and waste out of the equation from day one. Working at ALOHAS means being part of the growth of a fast-moving Spanish start-up, with a young, creative team that communicates fast and works with real energy. It's demanding — but the kind of demanding that teaches you something new every week, in an environment where sustainability isn't a policy, it's just how we live. In a nutshell, we love what we do and it shows! THE ROLE

At

ALOHAS we're building an AI-native company . Technology isn't a support function — it's the foundation of how the whole business runs: product, brand, growth, finance and operations. We're hiring our

first full-time CTO to own our technology end to end

— vision, architecture, the platforms that run the business (Shopify, Odoo, data, AI agents) and the team that builds them. We care far more about how you think, build and lead than about your title.

Staff or Principal Engineer , a CTO at a small company, or an engineering lead

who never stopped coding , at a product company (marketplace, SaaS, e-commerce), and you’re ready to own technology end to end and make it yours — this is for you. If you’ve spent the last few years leading through managers rather than building, this probably isn’t the right seat. Hands-on

role:

you will spend roughly half your time writing code,

and the other half setting direction and growing a small team. We’re not looking for someone who directs from above — we’re looking for someone who builds alongside the team and answers for what ships. You’ll lead a lean internal team plus our AI Software Crafter and specialized partners. You'll work hand in hand with the CEO and COO (who builds business logic hands-on with AI tools) and keep ALOHAS at the frontier of an AI-native way of operating. A note on language: our team works in Spanish day to day — stand-ups,



docs and decisions all happen in Spanish. Professional working proficiency is a requirement for this role, not a nice-to-have. The role is based in Barcelona, hybrid, two to three days a week in the office. YOUR CHALLENGE

Set the technical vision & architecture.

Own a clean, modular architecture for a multi-entity, cross-border business (EU/UK/US). Make the calls on build vs. buy vs. partner, and keep complexity low.

Go deep on AI-native.

Own the AI agent strategy and orchestration (LLMs, MCP, tool integrations). Turn experiments into production systems that move real business metrics — not demos.

Own the platform that runs the business.

Shopify (e-commerce, retail, marketplace), the B2B/wholesale stack, and their integration with Odoo ERP, data and logistics — a genuinely omnichannel, event-driven system.

Make data a strategic asset.

A reliable, centralized data platform (GCP/BigQuery, modern ETL) feeding analytics and decisions across B2C, B2B and Retail.

Build and lead the team.

Structure and grow a small, high-leverage engineering team; enable the AI Software Crafter and partners; set a delivery-driven culture with light, effective governance (standards, testing, CI/CD, sensible tech-debt management).

YOU WILL ROCK AT THIS ROLE IF...

Have led engineering at a high-growth product company — as a Senior EM / Eng Director / Staff+ — and are ready to

own technology end to end .

Are

hands-on and modern : cloud-native (GCP ideally), API-first / event-driven systems, solid data architecture — you still get into the details.

Have

real, recent AI/LLM experience

— agents, RAG,



LLMs in production — not just an interest in it. This is the single most important thing.

Think

product-first : you optimize for user and business impact, not tech for its own sake.

Scale through others: you build, but you also grow people and orchestrate partners.

Fashion / retail /

e-commerce

and

Shopify / ERP

exposure is a strong plus (not a hard requirement).

Are pragmatic and frugal — clarity over complexity, simplicity and resilience over gold-plating.

Are

based in Barcelona

(hybrid) and fluent in

English and Spanish .

WHAT SUCCESS LOOKS LIKE A unified, reliable stack across B2C, B2B and Retail, with clean Shopify ERP finance/logistics integration.

AI genuinely embedded in how the business operates — agents and automations delivering measurable impact.

Trustworthy, automated data flows powering decisions.

A small, high-performing team shipping steadily, with low tech debt and transparent tech costs.

ALOHAS recognized as a digitally mature, data-driven, AI-native global brand.

WAYS OF WORKING

Full-time, hybrid , with regular presence at our office

in Barcelona .

Close, ongoing collaboration with the CEO, the COO and the AI Software Crafter.

Impact-driven, with a strong bias toward

enablement over control .

BENEFITS

Freedom, responsibility & trust

— real autonomy and ownership.

Adaptable working hours .

Summer intensive hours (July & August) .

A company with soul : sustainability, family-life balance, parenthood, gender equality and diversity.

Mental-health support

+ two paid "disconnect days" a year.

Up to 70% employee discount

(family & friends too).

Creative office

in Barcelona + home-office setup.

Growth & learning support

and monthly after-work events.

Ready for the challenge? About ALOHAS

Apply to work with us: careers.alohas.com/jobs Our website: alohas.com and IG: @alohas

#J-18808-Ljbffr

📌 Chief Technology Officer (CTO) (Barcelona)
🏢 ALOHAS
📍 Barcelona