Head of Lobby (iGaming) – Commercial & Product Leadership

A leading global iGaming organisation is searching for a Head of Lobby to own and elevate one of the most strategically important parts of the player experience: the lobby.

This is a rare opportunity to shape how millions of players discover content, engage with products, and move across an entire gaming ecosystem. Sitting within the Commercial organisation and working closely with Product, Analytics, and Marketing, you’ll turn insights into measurable outcomes that drive engagement, discovery, and revenue.

If you thrive at the intersection of commercial strategy, product optimisation, and data‑driven decision‑making — this role puts you right at the centre of the action.

What You’ll Lead Commercial Ownership & Adoption

Define and champion the lobby’s value proposition across general operators

Drive adoption, expansion, and cross‑sell opportunities across product verticals

Build operator‑facing materials (decks, demos, case studies) that support sales and upsell

Partner with Account Management to identify underutilised opportunities and unlock growth

Lobby Performance & Optimisation

Own all lobby KPIs and performance tracking

Translate insights into prioritised actions across engagement, conversion, retention, and cross‑sell

Ensure tracking frameworks (tagging, parameters, reporting) are implemented and validated

Step into analysis directly when needed to unblock decisions or accelerate progress

Product Testing & Validation

Oversee QA and UAT processes for lobby features

Act as the final commercial checkpoint before releases

Follow up on issues, verify fixes, and ensure smooth deployment cycles

Continuously evaluate and improve testing and validation processes

Strategic Product Input





Convert commercial insights into clear product requirements and business cases

Influence roadmap priorities with measurable commercial impact

Participate in design reviews and ensure alignment with operator and player needs

Own best practices for lobby structure, content placement, and game discovery

Playtest competitor lobbies and document repeatable evaluation frameworks

Deliver actionable competitive analysis and anticipate market direction

Explore adjacent industries for inspiration and innovation opportunities

Lead a small, high‑impact team across sales enablement, operations, validation, and analytics

Set clear priorities and translate commercial needs into actionable direction

Step in hands‑on when needed to unblock progress and accelerate deliverBuild scalable processes as the function grows

What You Bring

Strong experience in product and/or commercial roles within Casino/iGaming

Proven ability to work with BI and data science teams to extract and interpret operational data

Ability to prepare and present complex information clearly across varied audiences

Experience conducting competitive analysis and turning insights into action

Ideally: experience analysing acquisition, retention, and UX data in large‑scale digital products

Ideally: experience testing or playtesting digital games

Ideally: some technical understanding of how digital products are built

Role can be based in Gibraltar, Malta, Isle of Man, or remote.

Why This Role Matters The lobby is the heartbeat of the player journey — the gateway to discovery, engagement, and revenue. This role shapes that experience end‑to‑end, influencing product direction, commercial success, and player satisfaction across a global ecosystem.

If you want to own a high‑visibility, high‑impact product area and work across some of the most exciting verticals in iGaming, this is the role.

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📌 Head of Lobby (Madrid)
🏢 EyeSpy Recruitment
📍 Madrid