Head of Lobby (iGaming) – Commercial & Product Leadership

A leading global iGaming organisation is searching for a Head of Lobby to own and elevate one of the most strategically important parts of the player experience: the lobby.

This is a rare opportunity to shape how millions of players discover content, engage with products, and move across an entire gaming ecosystem. Sitting within the Commercial organisation and working closely with Product, Analytics, and Marketing, you’ll turn insights into measurable outcomes that drive engagement, discovery, and revenue.

If you thrive at the intersection of commercial strategy, product optimisation, and data‑driven decision‑making — this role puts you right at the centre of the action.

What You’ll Lead

Commercial Ownership & Adoption

- Define and champion the lobby’s value proposition across global operators
- Drive adoption, expansion, and cross‑sell opportunities across product verticals
- Build operator‑facing materials (decks, demos, case studies) that support sales and upsell
- Partner with Account Management to identify underutilised opportunities and unlock growth

Lobby Performance & Optimisation

- Own all lobby KPIs and performance tracking
- Translate insights into prioritised actions across engagement, conversion, retention, and cross‑sell
- Ensure tracking frameworks (tagging, parameters, reporting) are implemented and validated
- Step into analysis directly when needed to unblock decisions or accelerate progress

Product Testing & Validation

- Oversee QA and UAT processes for lobby features
- Act as the final commercial checkpoint before releases
- Follow up on issues, verify fixes, and ensure smooth deployment cycles
- Continuously evaluate and improve testing and validation processes

Strategic Product Input





- Convert commercial insights into clear product requirements and business cases
- Influence roadmap priorities with measurable commercial impact
- Participate in design reviews and ensure alignment with operator and player needs
- Own best practices for lobby structure, content placement, and game discovery
- Playtest competitor lobbies and document repeatable evaluation frameworks
- Deliver actionable competitive analysis and anticipate market direction
- Explore adjacent industries for inspiration and innovation opportunities
- Lead a small, high‑impact team across sales enablement, operations, validation, and analytics
- Set clear priorities and translate commercial needs into actionable direction
- Step in hands‑on when needed to unblock progress and accelerate deliverBuild scalable processes as the function grows

What You Bring

- Strong experience in product and/or commercial roles within Casino/iGaming
- Proven ability to work with BI and data science teams to extract and interpret operational data
- Ability to prepare and present complex information clearly across varied audiences
- Experience conducting competitive analysis and turning insights into action
- Ideally: experience analysing acquisition, retention, and UX data in large‑scale digital products
- Ideally: experience testing or playtesting digital games
- Ideally: some technical understanding of how digital products are built

Role can be based in Gibraltar, Malta, Isle of Man, or remote.

Why This Role Matters

The lobby is the heartbeat of the player journey — the gateway to discovery, engagement, and revenue. This role shapes that experience end‑to‑end, influencing product direction, commercial success, and player satisfaction across a general ecosystem.

If you want to own a high‑visibility, high‑impact product area and work across some of the most exciting verticals in iGaming, this is the role.

📌 Head of Lobby (España)
🏢 EyeSpy Recruitment
📍 España