Revolutionizing recruitment through growth and product marketing
We’re looking for a Senior Growth Product Marketing Manager to own that self-serve journey. You’ll own product marketing for our product-led motion, from first website visit to upgrade. Plan and run feature launches end to end, from internal briefing to in-app announcements, emails and help content.
Build AI-powered systems that run on their own: behaviour-based segmentation, personalised journeys, research synthesis and experiment analysis.
Define and own our PLG metrics (activation, feature adoption, trial-to-paid conversion, expansion) together with our BI team.
You’ll report to the Head of Product and work closely with Product Managers, Design, UX Research, BI and Engineering. As a senior individual contributor, you’ll set the standard for how JOIN does growth. This role is purely product-led, so there’s no sales enablement: your audience is our users, not our sales team.
Collaborate closely with product, design, and data teams to analyze user behavior and optimize the self-serve funnel.
Design and run continuous experimentation programs to improve activation, retention, and expansion rates.
6+ years in product,



growth or lifecycle marketing at B2B SaaS companies, with real time spent in a product-led or self-serve motion.
~ io, Braze or Amplitude, not just briefed them.
~ Strong with data: you write your own queries or build your own dashboards, read funnels and design experiments with proper sample sizes.
~ Clear, sharp writing in English. German, French or Spanish a plus.
~ You use AI to do real work, not to churn out content: you’ve built workflows or agents that segment users, synthesise research, analyse experiments or personalise journeys, and you know where the output needs human judgement.

We follow a hybrid model (3 days office, 2 remote) to promote collaboration.
You mainly use AI to produce more content, faster.
You want a fully remote position.
Productivity from Everywhere: 104 days per year remote (post-probation), following our hybrid policy.
Relocation support: Meet the Team (Optional): Connect with your future colleagues in Product, Design and BI.
You’ll always know where you stand: no black holes, no ghosting.

📌 Senior Product Marketing Manager (Barcelona)
🏢 join
📍 Barcelona