Описание: Tinder is a dating platform focused on helping people make new connections. It operates in more than 190 countries and uses behavioral science, network economics, AI and ML to support its service.Задачи: Own and execute the marketing strategy for Italy and SpainCollaborate with EMEA leadership and integral marketing teams to ensure alignmentLocalize Tinder’s brand narrative for youth culture and regional cultural nuancesLead the Tinder community and event marketing strategyTranslate data into insights and marketing and business conclusionsAlign communication strategies with key stakeholders in the US and EuropeAssist in creating and distributing content through paid media campaigns, partnerships, or influencersMonitor competitor activities and market trends to inform Tinder’s brand positioning in Southern EuropeManage a growing team and support its future expansionFoster collaboration across a matrix organization and partner with Media, Partnerships, Social, and Marketing Support teamsDrive Tinder’s brand equity through innovative, culturally relevant campaignsEstablish and nurture long-lasting brand partnershipsStay ahead of cultural and market trends and identify opportunities for differentiation and growthUse insights and data to develop impactful marketing strategies for Tinder’s audienceOversee content creation, media campaigns,



and project delivery with external agenciesEnsure consistent messaging across all touchpointsTranslate strategic goals into actionable plans with measurable resultsТребования: Several years of experience managing marketing projects and budgets, including at least 5 years of country marketing leadershipExperience with direct-to-consumer brands is preferred, particularly in tech, fashion, streaming, or consumer goodsAbility to build and execute tailored strategies spanning creative marketing, business growth, media, and product developmentProven ability to manage and grow brand strategy in pop culture and youth marketingExperience in a matrixed organization and leading cross-functional teamsDeep understanding of youth culture and Southern European cultural nuancesNative Spanish and/or Italian; fluent EnglishAbility to build, inspire, and lead high-performing teamsStrong interpersonal communication skills and experience managing virtual and cross-functional teamsProven experience managing top talent and influencersStrong conceptual and analytical capabilities, with a hands-on and agile approachБудет плюсом: thriving in a fast-moving entrepreneurial tech environment, executive presence and a strong network in technology, entertainment, or media, experience developing and executing custom strategies across marketing, business growth, and media, success marketing digital services—especially membership models or subscription businesses, entertainment or live experiences at scaleУсловия: Comprehensive health coverage, competitive pay, team bonding events, yoga classes, and social events#J-18808-Ljbffr

📌 Marketing Director For Southern Europe (Madrid)
🏢 Tinder
📍 Madrid