Your OpportunityANYbotics is a fast-growing tech company dedicated to shaping the future of mobile robotics across multiple industries. Join our highly talented and motivated team of more than 200+ people and work on cutting-edge robot technology.Our marketing team is in build-mode. With a new senior product marketer laying the foundation on positioning, launches, and enablement, and a content lead driving brand and thought leadership, we’re now hiring our engine: an experienced Growth Marketer who can connect it all into a repeatable pipeline machine.This is a hands-on, high-impact role. You’ll build and run our growth marketing function end-to-end, with a focus on:Account-driven go-to-market (ABM/ABX)Lifecycle nurture across long, multi-stakeholder buying cyclesEvent-to-pipeline orchestration (trade shows, roadshows, webinars)Full-funnel analytics and reportingPartner and ecosystem campaigns that expand reach and accelerate adoptionYou’ll partner closely with sales on high-ACV enterprise deals in asset-heavy industries (energy, chemicals, utilities, mining) and ensure that marketing’s campaigns, events, and content consistently turn into qualified opportunities.Your Contributions & ResponsibilitiesStrategy & Leadership:Growth Marketing Strategy: Set channel strategy and plan campaigns to meet pipeline and revenue goalsChannel Ownership: Be proficient in at least 2 areas of growth marketing with working knowledge across all. Core areas: ABM/ABX, Email & Lifecycle Marketing, Ops & Analytics, Event & Ecosystem Campaigns, Content Distribution, Paid MediaOwn the Martech Stack: Manage and optimize HubSpot, AI outreach and intent data software, and future tools. Experiment with modern tactics such as automated outbound, signal-based campaigns, and ABX personalizationBuild the Function: Start as a team of one, supported by contractors/agencies. Over time, hire and manage additional growth marketers as we scaleCross-functional Leadership: Collaborate on growth strategy across the company, align with sales on account priorities, partner with product marketing on launches, and amplify content across channelsGrowth Marketing Planning & Execution:Account-Driven GTM (ABM/ABX):



Use modern tools & AI to source data and create account tiers, run personalized and signals-based campaigns to reach our core audiences, and improve overall efficiencyMarketing Analytics: Define KPIs and build full-funnel dashboards to help us measure, optimize, and scale our marketing efforts. Report on performance to the executive teamEvents & Ecosystem Campaigns: Orchestrate campaigns around trade shows, road shows, webinars, and partner events. Connect activities before, during, and after to pipeline outcomesLifecycle Marketing: Build and run multi-touch nurture programs for complex buying committees — from awareness through deal acceleration and expansionContent Distribution: Ensure webinars, case studies, and thought leadership are distributed across email, social, and ABM plays to reach target accountsWebsite & Digital: Ensure accurate tracking, routing, and personalization for target accounts. Optimize website as a credibility and conversion layerPaid Media: Develop account-focused paid strategies (SEM, LinkedIn, retargeting) to amplify awareness and engagement with key accountsMarketing Ops: Own the marketing tech stack, add AI tools and make improvements as needed. Current stack: Hubspot and ApolloMarketing to Sales Handoff: Define, operationalize, and continuously improve the marketing-to-sales handoff, ensuring account-based campaigns translate into opportunities with clear ownership and feedback loops with account executivesExperience Needed:5+ years of marketing experience in B2B growth rolesGrowth stage startup experience (Series A-C): you've built campaigns and systems from the ground up for startups and scaleupsIndustry experience and/or passion for our mission: If you have experience in the deep tech sector or general heavy industries that is a plusHigh ACV / Enterprise account-driven GTM experience:



you understand complex, long-cycle deals and how to market to both engineers and executivesABM/ABX expertise: proven success building account lists, running multi-channel plays with sales, and leveraging buying signalsOps & Analytics strength: strong in HubSpot and related tools, attribution, dashboards, and data-driven reportingProficiency in full-stack of modern marketing tools and AI: You know what tools to use and how to use them, or you can figure it out quicklyEvent & Ecosystem campaigns: track record of turning trade shows, roadshows, webinars and partner events into measurable pipelineHands-on execution mindset: able to operate as a one-person growth team initially, while scaling with agencies/contractors and eventually hiringAudience-first approach: you are used to design campaigns around the needs and decision cycles of buying committees, and not around channelsHigh quality bar. You've developed growth marketing strategies and tactics that put the customer first and understand how to hit revenue goals at the same timeStrategic and scrappy: As a company, we are still building out our growth engine, you should be excited about the opportunity to get in on the ground floor. You'll be hands on building and executing in tools, but you'll also need to set goals and budgets, prioritize initiatives, and report on key metrics to the entire companyWe're an international robotics company with the A-team spread across the Globe. This role gives you the opportunity to be part of growing our EU presence while staying connected to our general team. To be eligible, you'll need to have the legal right to live and work in Spain. Ideally you reside in Barcelona, or are open to relocate. This is not a remote positionWe may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.#J-18808-Ljbffr

📌 Senior Growth Marketing Manager (Madrid)
🏢 Talantir
📍 Madrid