Company Description
As the world's largest healthcare platform, each month, we connect 24 million patients with 280k doctors across 13 countries (through brands like ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda). At scale, yet agile – 3,000+ employees, but still fast, flexible, and hands-on.
This role is remote within our markets
The Marketing Operations & Technology Specialist will be responsible for the administration and continuous improvement of our core marketing technology platforms, driving marketing operations excellence with HubSpot as the primary tool. Beyond day-to-day operations, this role contributes to transformational initiatives, including the design and deployment of AI-powered workflows, AI agents, and other tangible AI-driven solutions that improve how marketing operates.
Made up of one part IT geek and one part integrated marketing expert, this hybrid role bridges the gap between technical execution and marketing strategy, providing the foundation to support strong marketing execution. They will serve as the super user and product expert on the technical aspects of our marketing tools and ensure the platforms are working proficiently to meet DocPlanner's marketing and business objectives.
Be responsible for the configuration, maintenance, and continuous optimization of marketing systems, with a proactive mindset toward scalability and performance
Contribute to transformational initiatives leveraging AI - including AI-powered workflows, AI agents, and emerging AI capabilities to automate processes, improve efficiency, and unlock new value for the marketing team
Support and continuously improve the HubSpot–Salesforce sync, ensuring data integrity, reliable lead flow, and alignment between platforms




Take a proactive approach to workflow monitoring and error resolution, particularly around MQL qualification and lead assignment/delivery, minimizing disruptions
Leverage data enrichment and custom-coded actions within workflows to extend platform capabilities and deliver advanced automation
Maintain and refine core items such as CRM records, properties, lists, workflows, user management, and GDPR compliance
Implement lead scoring practices, lead sources, chatbots, and marketing automation tactics to drive higher conversion
Manage data imports according to campaign requirements, ensuring data accuracy, hygiene, and proper segmentation
Be responsible for data security and governance for information flowing in and out of the marketing systems
Partner with internal teams to identify pain points, prioritize enhancements, and communicate improvements for core marketing systems
Drive cross-platform integrations (Salesforce included) and collaborate with other system administrators and internal data teams
Stay up-to-date on data & technology changes (internal and external), including AI advancements, that can impact the marketing technology stack
Be part of the evaluation of future technology solutions to meet the evolving challenges of the marketing team
Degree in marketing, computer science, business, or a related field




Proficient knowledge of digital marketing automation or other marketing technology ( HubSpot required)
Salesforce experience, particularly with HubSpot–Salesforce sync, is a plus
Hands‐on experience or a strong interest in applying AI to marketing operations is a significant plus
Familiarity with predictive lead scoring, data enrichment, and custom-coded workflow actions is highly valued
Demonstrated experience using technology & marketing expertise to drive process and performance improvements
Strong level of business English
Intro Chat – A first call with our Talent Partner to explore mutual fit around relevant skills, value alignment, and motivation.
Hiring Manager Interview – A deeper conversation about your background, aspirations, and experience with Anastasia Voshchenkova (Global Head of Marketing Operations and Technology) and your potential manager in this role.
Additional/ Final Interview (Optional) – A final conversation with another Senior Leader or Peer from our General Team.
Global Benefits –
Healthcare insurance – so you can focus on what matters.
Local Perks – Depending on your location, you will be entitled to local benefits like meal vouchers (ticket restaurant), transport allowances, or extended parental leave.
You'll find lots of chances to learn, develop, and explore new paths—whether within your team or through cross-functional projects.
A Truly Global Team –
Remote work and flexible hours aren't just buzzwords here. Prefer an office setting? At this time, we are not able to sponsor visas for this position. To apply, you must already have the legal right to work in your country of residence or the location of the role.

📌 Marketing Operations and CRM Expert (Hubspot) (Madrid)
🏢 Docplanner
📍 Madrid