Job Type: Permanent Employment, Full TimeReporting Line: Head of Marketing SpainLanguages Required: English and SpanishABOUT MIDEA GROUP Midea Group is a publicly listed Global Fortune 500 company and is the world's leading manufacturer of home appliances. Committed to bringing innovation to life, Midea Group goes beyond smart home appliances and comprises business pillars like HVAC and Building Technologies, Robotics and Automation, Electro-Mechanical and Digital Innovation. Being ranked #231 in the 2026 General Fortune 500 List, Midea is proud of its 190,000+ employees and presence in 200+ countries, including several subsidiaries in the European market.Global Fortune 500 #246 in 2025MIDEA & TEAK INTEGRATION In April 2025, Teka Group begins its next century as part of Midea, accelerating R&D;,scaling in high‑growth markets, and deepening global synergies. The acquisition combinesMidea's technological leadership and manufacturing scale with Teka's century-long brandheritage and strong European footprint to deliver broader, more innovative home solutionsworldwide. Backed by Midea, Teka will strengthen operations, expand into new categories,and reinforce its organizational structure and three iconic brands—Teka, Küppersbusch,and Intra.JOB MISSION The main mission of the position is to design, establish and professionalize thestructure, processes and operating model for Go-To-Market, commercial channelactivation and development. The role acts as a strategic link between Marketing andSales, driving effectiveness at the point of sale (sell-in, sell-out and brandexperience), as well as fostering a data-driven culture in commercial decisionmaking.DUTIES & RESPONSIBILITIES Design & TransformationDefine and develop the structure, processes, governance and action plans ofthe Go-To-Market & Channel Development department, ensuring alignmentwith the Company’s commercial strategy and promoting process efficiency andLead and develop the team under their responsibility,



coordinatingdepartmental activities and projects, and acting as a link between Marketing,Product and Sales to ensure aligned commercial execution.Manage and optimize budgets and resources allocated to channel activation,visibility, materials and external suppliers, ensuring their effective utilization.Channel & Customer PlanningDefine and oversee the execution of the annual commercial plan by channeland customer (Joint Business Planning), including the planning of promotions,incentives and commercial activities.Develop visibility and commercial activation plans together with keycustomers, providing the Sales team with analyses and recommendations thatcontribute to negotiations and the achievement of commercial objectives.Point of Sale (PoS) Define and oversee the brand presence and visibility strategy at the point ofsale, coordinating implementation teams, POS/POP materials and displayprojects, ensuring proper execution and compliance with commercialagreements.Participate in the definition and execution of Go-To-Market plans for newproduct launches, ensuring their introduction into distribution channels,availability and visibility at the point of sale.Business Intelligence & Data AnalyticsDrive the use of Business Intelligence tools and commercial data analytics,including sell-in, sell-out, inventory and consumer behavior, identifying trendsand growth opportunities and proposing actions to improve channel andcustomer performance.Analyze the effectiveness and profitability of commercial initiatives,promotions and display projects,



evaluating their return on investment (ROI)and proposing actions for their optimization, continuation or discontinuation.Monitor key KPIs and objectives of the annual commercial plan, preparingperformance reports and identifying deviations and opportunities forimprovement to support decision-making.Oversee the development and execution of the annual sales and producttraining plan, including the preparation of training materials, selling points andtechnical-commercial content, ensuring alignment with the needs of internalteams and customers.QUALIFICATIONS Education: Bachelor’s degree in Marketing, Advertising, Public Relations,Business Administration or a related field.Experience: At least 8 years of experience leading Go To Market, ChannelMarketing, Customer Development or Commercial Management functions,with strong knowledge of Business Intelligence, preferably within the HomeAppliance industry. Proven experience in leading teams is essential.Languages: Spanish (native), English (advanced, at least C1).Technical Knowledge: MS Office (Word, PowerPoint and advanced Excel),Business Intelligence tools (Power BI, Tableau, AI). Experience with point-ofsale management tools (Roamler, Zipline, Repsly) would be an advantage.Skills and Competencies: Analytical skills, results orientation, projectmanagement, strategic thinking, team leadership, operational management,and multitasking.The position requires domestic travel for approximately 25% of the working timeMidea Group is an Equal Opportunity Employer where diversity & inclusion matters. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.#J-18808-Ljbffr

📌 Go To Market & Channel Development Manager (Madrid)
🏢 Midea Europe
📍 Madrid