Описание:

As a Global Marketing Manager, Industrial Coatings, you will lead the development and execution of the marketing strategy for Arxada’s Industrial Coatings business. You will translate market intelligence and customer insight into actionable growth strategies, strengthen customer engagement, and connect customer needs with portfolio development and commercial execution. Working across integral and regional teams, you will help position Arxada for profitable growth in this important and underpenetrated market.

Задачи:

Develop and execute the marketing strategy for Arxada’s Industrial Coatings business, supporting profitable growth and market expansion. Lead market segmentation, customer-needs analysis, and value-proposition development across applications including Oil & Gas,



petrochemicals, high-temperature coatings, corrosion under insulation, and functional coatings. Identify emerging trends, customer challenges, competitive dynamics, and growth opportunities, translating insights into clear strategic priorities. Partner with Product Management, R&D;, Technical Service, Commercial, and Supply Chain teams to shape innovation roadmaps aligned with market needs. Develop differentiated positioning, messaging, and go-to-market strategies, including integrated campaigns and product-launch initiatives. Equip regional sales teams and Key

📌 Global Marketing Manager Industrial Coatings (Barcelona)
🏢 Arxada
📍 Barcelona