Emeac Regional Marketing Lead (España)

Emeac Regional Marketing Lead (España)

26 oct
|
Galderma
|
España

26 oct

Galderma

España

At Galderma, we're unique and we embrace difference. Whether it's the unique breadth of our integrated offering that covers Aesthetics, Consumer, and Prescription products, or our commitment to recognising and rewarding people for the contribution they make – working here isn't like anywhere else. At Galderma, we actively give our teams reasons to believe in our ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.
EMEAC Regional Marketing Lead (Prescription Dermatology Portfolio)
Barcelona, Spain
Job Description
As the EMEAC Regional Marketing Lead (Prescription Dermatology Portfolio), you are responsible to build and execute successful lifecycle management initiatives for our inline prescription portfolio, as well as critical initiatives for our biologics franchise. You are, among others, in charge of the sales and market analysis & follow-ups as well as for the implementation of the cross-market product activities and brand activation (material development, congresses etc) to increase market share. You contribute to develop and catalyze our integrated dermatology (Rx, Cx, Ax) strategies for the portfolio, lead multidisciplinary projects and build a strong collaboration model with EMEAC markets. Your portfolio consists of a wide range of Inline Prescription brands as well as our newest franchise in biologics, across 4 major disease areas.
This position reports to the EMEAC Therapeutic Dermatology (TD) Regional Business Unit Head.
Duties & Responsibilities (not exhaustive)
A. Performance targets
Align with EMEAC TD RBU Head on annual critical objectives and KPI's,



as well regional projects to be implemented to drive inline & biologics business growth
Develop ideas and proposals to grow and sustain the TD business (Inline Prescription & Biologics portfolio) and challenge the status quo
Take part in relevant congress and industry events to remain close to our customers
Work efficiently and pro-actively with key internal stakeholders (country / cluster Marketing & Sales Teams) to ensure solid execution of marketing activities and regionally drive initiatives
Collaborate with local markets & build regional marketing plans, incorporating local market and business needs
Develop and implement a regional cross-functional plan based on brand strategies delivered by Global; collaborate with markets to capture local nuances to plan
Drive regional processes in alignment with global and regional expectations (i.e. annual brand plans, mid range plans, reporting, business cases, decisions which need Sr. Leadership endorsement)
Drive continued profitability through portfolio rationalization and high impact value creation initiatives
B. Monitor, Analyse & Manage
Monitor the market, regulatory or HCP trends/needs; stay up-to-date with market trends, treatment guidelines, and competitor activities to ensure a competitive positioning
Manage Regional Marketing investment buy up opportunity matrix with RBU Head
Monitor key performance indicators, analyze market trends,



and identify potential risks or opportunities, making necessary adjustments to optimize the launch strategy.
Analyse Monthly & Quarterly Rx performance and lead the performance review with the markets; compile overview for leadership team
C. General Company Standards
Project a professional and elegant impression of the Company by having a high standard of personal presentation
Adhere to all company policies, procedures and business ethic codes
Comply with the procedures and legal obligations (sample administration, adverse effects and product complaints, etc)
Report adverse events and complaints according to procedure to internal RA/Medical Team
Minimum Requirements
Passion for Dermatology
Degree in Marketing (business degree is preferred)
Minimum of 5 years of experience in Marketing and Sales in pharmaceutical industry
Knowledge of digital tools and Social Media strategy
Experience in sales is preferable
Strategic thinker and is able to deliver key strategies to implementation
Business acumen / commercial mindset; entrepreneur style
Business planning and organizational skills; Strong ability to analyze and synthesize multiple forms of data and decipher the so what and related actions
Excellent leadership, communication and analytical skills
Computer: Microsoft Office - Outlook, Word, Excel, PowerPoint
Able to travel (as needed) and work in a integral team of professionals
Flexibility, resilience under pressure and with a strong sense of accountability
Strong internal and external Stakeholder Collaboration, influence, and engagement
Able to work well under ambiguity/ pressure and able to bring clarity for teams through clear and

📌 Emeac Regional Marketing Lead (España)
🏢 Galderma
📍 España

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