This position is at HP España The selection process will be entirely managed by HP España.
-- Salesforce Marketing Cloud Regional Lead Description - Job Summary The Salesforce Marketing Cloud (SFMC) Regional Lead is responsible for driving the strategy, execution, and optimization of marketing automation and CRM campaigns across a designated region.
This role involves leading the end-to-end delivery of campaigns, managing data-driven marketing initiatives, and ensuring platform excellence.
The Regional Lead collaborates with cross-functional teams, including marketing, CRM, and data analytics, to deliver highly personalized and impactful customer experiences With an objective of growing HP's engaged customer base, you will work closely with stakeholders within the Customer Relationship Management team (platform, analytics, CRM leads) as well as local business partners, to develop an ecosystem of automated touchpoints for HP's customers.
You will join the General Customer Management team responsible for customer strategy, base value, monetization, and brand consideration.
As part of Digital Direct organization, you will support strategic direct to customers transformation.
Responsibilities Accountable for SFMC advanced and effective use for CRM and direct-to-customer experience management.
Lead SFMC strategy,



development of new capabilities, new channels, feature enhancements, systematizations, design, campaign operations, governance, and execution of best practices across all core marketing channels.
Lead automations and be accountable for the portfolio of automated integrations, journeys, campaigns, and experiences supported by SFMC.
Lead platform configurations, processes, resources, and governance for the development and implementation of customer programs and experience automations.
Oversee the use of Interactive Studio, Journey Builder, Automation Studio, Email Studio, Triggered Emails, Cloud Pages, Contact Builder, Audience Builder, Content Builder, and their interacting systems.
Consult business stakeholders on ways to enable business outcomes through SFMC.
Secure extensive and effective customer data integration in SFMC by partnering with CRM data architecture, analytics, and business stakeholders.
Ensure platform compliance in partnership with privacy, architecture, and operations teams while staying up-to-date with data protection laws and industry best practices.
Support and upskill the wider digital direct teams with automation and journey strategy development.
Education

📌 Salesforce Marketing Cloud Regional Lead (Barcelona)
🏢 HP España
📍 Barcelona